Mumbai: Vidhi Shah has joined Zee Music Company as Director – Marketing. Shah joins from Disney+ Hotstar, where she most recently served as Marketing Lead for India Originals and Movies.
Announcing her new role on LinkedIn, Vidhi Shah said, “I’m happy to share that I’m starting a new position as Director — Marketing at Zee Music Company! Stepping into an exciting new chapter at the intersection of music, culture, creators and fandoms. Looking forward to building impactful stories, growing artists, and creating work that truly connects. Let’s make some noise.”
With more than 16 years of experience, Shah brings deep expertise in marketing strategy, digital marketing, business development, and customer relationship management. Prior to Disney+ Hotstar, she has worked across several leading organisations including BookMyShow, Endurance International Group, Webchutney, and IMS Learning Resources — where she began her career as Senior Marketing Executive in 2010.
Her broad cross-industry experience — spanning entertainment, digital media, and ed-tech — positions her well to lead Zee Music Company’s marketing vision, with a focus on building impactful artist narratives, deepening creator and fandom connections, and driving the label’s growth across an increasingly competitive music and streaming landscape.
