Mumbai: Ogilvy India, in collaboration with Google, has launched a bespoke AI Creative Studio aimed at strengthening the agency’s creative capabilities through advanced generative AI technology. The new internal platform is designed to help creative teams rapidly develop IP-protected and brand-compliant still and video assets while streamlining workflows from ideation to final delivery.
The AI Creative Studio has been developed as a specialised augmentation tool for Ogilvy India’s creative workforce, enabling teams to accelerate concept creation and asset production while maintaining creative quality and brand consistency. The platform leverages generative AI tools to support creative professionals in moving from abstract concepts to high-fidelity visuals and final campaign assets at significantly faster timelines.
According to the company, the studio is designed with a simple and intuitive interface to ensure accessibility for art directors, copywriters and designers. The platform allows creative teams to focus on storytelling and strategy while AI handles much of the visualisation process.
Commenting on the launch, VR Rajesh, Group Chief Executive Officer, Ogilvy India, said, “Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely. It equips our people to push the boundaries of modern storytelling. We want to consistently raise the bar for our clients, and this technology powers us to do that at an unprecedented speed.”
Satya Raghavan, Director, Marketing Partners at Google, added, “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise.”
Beyond improving operational efficiency, the AI Creative Studio is expected to support hyper-personalised marketing initiatives by enabling the creation of tailored social media assets for specific audience cohorts, virtual try-on experiences and customised visual narratives that remain aligned with brand guidelines.
The launch marks a deeper integration of AI into Ogilvy India’s creative operations as the agency continues to evolve its digital-first creative offerings. Early pilot projects have reportedly helped reduce concept-to-asset timelines significantly, enabling teams to devote more time to strategic thinking and creative development.
Ogilvy India said the AI Creative Studio represents the next phase in its commitment to combining human creativity with technology-led innovation to deliver scalable and future-ready brand storytelling solutions.
