Mumbai: Dish TV India Ltd. has announced an enhanced South India-focused offering aimed at strengthening its presence across the region through language-first entertainment packs, affordable pricing, and uninterrupted viewing experiences tailored to regional audiences.
The company said the new offering has been designed around evolving consumer viewing habits in South India, where television consumption continues to be strongly influenced by regional language content, family viewing, cinema, and local storytelling traditions.
As part of the rollout, Dish TV has introduced regional language-led packs starting at ₹149 per month, featuring a mix of entertainment, movies, regional programming, and sports channels curated specifically for Tamil, Telugu, Kannada, and Malayalam-speaking households.
The base pack offers more than 225 channels, including over 36 Tamil language channels, while Telugu, Kannada, and Malayalam packs each feature more than 30 regional channels focused on everyday household entertainment preferences.
The company has also launched its new ‘Sports Always-On’ feature, enabling subscribers to continue accessing key sporting content even during recharge gaps or temporary service interruptions, in an effort to ensure uninterrupted viewing experiences.
Commenting on the announcement, Manoj Dobhal, CEO and Executive Director, Dish TV India Ltd., said, “South India has always been an extremely important market for Dish TV, shaped by strong language preferences, deep-rooted entertainment culture, and highly engaged family viewing habits. With our new packs starting at ₹149, our focus is to make quality entertainment more accessible and more aligned with how consumers across the region watch television today. without worrying about missing action due to recharge gaps or temporary disruptions. Our broader focus remains on making entertainment simpler, more seamless, and consistently connected entertainment experience across their favourite content in their preferred language.”
Sukhpreet Singh, Chief Revenue Officer, Dish TV India Ltd., added, “Consumers today are looking for value, convenience, and entertainment experiences that reflect their language and viewing preferences. Our enhanced South India offering has been designed around these insights — combining affordability, strong regional content choices, and uninterrupted access into a single consumer-first proposition. The idea is to make everyday entertainment simpler and more accessible for households across the region.”
The company said the enhanced regional strategy reflects its continued focus on delivering personalised, consumer-centric entertainment experiences while deepening engagement across one of India’s most dynamic television markets.
