Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has appointed Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, as the media and technology company sharpens its focus on strengthening digital monetization and expanding its presence across the creator economy.
Based in Noida, Nagpurkar will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, and will be responsible for enhancing the company’s digital asset monetization capabilities with a special focus on strategic partnerships across social platforms, creators, brands and advertisers.
The appointment comes as ‘Z’ seeks to capitalize on the evolving attention economy, where brands are increasingly looking for integrated ecosystems spanning content, creators, communities and commerce. The company aims to build a robust digital monetization framework by leveraging its content portfolio, technology capabilities and strategic alliances to unlock new revenue opportunities.
In his new role, Nagpurkar will work closely with platforms, creators, advertisers and brand partners to develop innovative monetization solutions and strengthen the company’s position within the rapidly expanding creator economy ecosystem.
Commenting on the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd., said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.”
Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”
Nagpurkar brings over 16 years of experience across consumer technology, B2B SaaS, retail and FMCG sectors. Most recently, he was associated with Google India as Head of Industry, FMCG, where he drove marketing transformation initiatives for leading consumer brands. Earlier, he worked with National Instruments (Emerson), building expertise in consultative sales and business development.
