New Delhi: The nation’s undisputed No.1 news channel for 20 years, AajTak marks the 20-year milestone in signature ‘SabseTez Style’. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country. With over two decades of unflinching viewer trust, AajTak is a household name that has never shied away from calling a spade a spade. The campaign entertainingly highlights the same ethos reflecting on relaxed standards of reporting by some players in the age of fake news. The channel endorses its commitment to leadership that will not be swayed by such stunts, and will continue to carry the mantle of truth as it has done over the ‘Bemisaal Bees Saal’.
Conceptualized and directed by the widely acclaimed Writer-Director Pradeep Sarkar, the themes being covered by the 5 films are – spicing up news for gullible viewers, sensationalism, picking convenient truths, rumours and intrinsic bias or leaning. The setting is retro, adding to that, the classy subtle tongue-in-cheek humour of the films. The film – ‘Sachka Band’ kick-starts this campaign as the first in series of some of the most comical tales in store for the news junkies!
Being the most watched and trusted News Channel in India, AajTak and its brave journalists have brought a ringside view of every major happening to the audiences in the country. While many news outlets may have clear leanings, AajTak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. AajTak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.
What else is a society if not a vibrant conversation in progress? These films while depicting AajTak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face!
You can watch the first film here: