On day two of the Goafest 2024, Leo Burnett India displayed a solid performance by emerged as the winner of Digital, Tech, Mobile and Direct Specialist Agency of the Year in Abbys One Show Competetion.
Digital Abby:
In Digital Abby competition it has stood on top of the points table with 54 points, winning 2 Gold, 4 Silvers and 2 Bronze awards and 6 merits. The campaigns that secured Gold includes Gatorade Turf Finder powered by Google Maps for Creative Use of Data and Flipkart – BBD – How to make mistakes, successfully? for Digital Craft – Creative use of Video.
FCB Group India has secured second place in Digital Abby competition with 32 points, winning a Gold for HDFC Bank – Lulumelon EOSS campaign under Best in Creator/Influencer Partnerships sub category. It has also won 2 Silver and 3 Bronze awards.
Ducktape Studios has won a Gold in Digital Abby competition for Steadfast Shredders – ARMS DEAL campaign under Online only video (single, above 60s) sub category. Flipkart too bagged a Gold for Blame It On Flipkart campaign under Search Innovative approach to Search using paid search, Search Engine Optimization, etc. sub category.
Mobile Abby:
Leo Burnett India has emerged as Mobile Specialist Agency of the Year with 18 points, winning a Gold for Lay’s – The Smart Farm campaign for Mobile Technology, One Silver and One Brinze followed by redBus with 10 points which won a Silver and Bronze.
Flipkart secured a Gold in Mobile Abby contest for Blame It On Flipkart campaign under Mobile Messaging sub category and Hardcastle Restaurants Pvt. Ltd. bagged a Gold for McDonald’s India (S&W) – EatQual Colours under Mobile/Tablet Apps sub category.
Technology Abby:
Leo Burnett India topped the charts of Technology Abby competition with 36 points by winning 2 Silver and 5 Bronze awards.
FCB Group India stood at No. 2 in the points table for Technology Abby with 26 points. The agency has secured a Grand Prix for HDFC Bank – Lulumelon EOSS for Use of AI and a Gold for the same campaign for Best use of influencer activity in a digital platform/using digital technology and one Bronze award.
Direct Abby:
Leo Burnett India also bagged the Direct Specialist Agency of the Year title with a tally of 26 points in the Direct Abby competition and won 2 Silvers and 3 Bronzes.
FCB Group India has won a Grand Prix in Direct Abby competition for STIR – Design Magazine’s Untangling The Politics Of Hair Campaign under Work done for Social Awareness or Charity Causes sub category.
STAR India Pvt. Ltd. has won a Gold for Disney Star Network – Words of Pride campaign under Work done for Social Awareness or Charity Causes sub category.
Reacting to Leo Burnett’s performance at Goafest 2024, Rajdeepak Das CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia said, “The best thing about our win is that we are not winning in one category, but across multiple categories ranging from direct to tech to mobile to digital, and it really shows the depth and variety of work Leo Burnett creates. We are designed to solve human problems for the biggest brands keeping culture at the center of our efforts.”
“In perhaps the most transformational era our world has seen, it is amazing that Leo Burnett has won across multiple categories that are at the vanguard of transforming business of creativity” added Amitesh Rao, CEO Leo Burnett South Asia
