Ahmedabad: Adding another feather to its cap, ABP News Network’s No 1 Gujarati channel – ABP Asmita, marking No 1 position across Gujarat market with 25% market share (Source: BARC, 2+ All Individuals, Wk 17’2019, Market: Guj/D&D/DNH) Riding on the unmatched news coverage for the Polling of Gujarat, ABP Asmita was ranked #1 (on 23rd April), with the market share of 26% which was highest in the genre. The two top selling programmes – Hot Topic with Ronak and Samachar Shatak have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively, making them the highest viewed shows in the genre, this week. (Source: BARC, 2+ All Individuals, Wk 17’2019, Market: Guj/D&D/DNH).
Speaking on the outstanding performance, Avinash Pandey, CEO, ABP News Network said, “It is a matter of great pride to see ABP Asmita outshine other players, yet again in the segment across Gujarat. Asmita has been consistent in creating a benchmark since its launch in the Gujrat viewership market. ABP Asmita has carved out a niche for itself offering in-depth news insights and coverage, creating top-of-the-mind recall in Gujarati-speaking markets and offering widespread coverage over 500 locations. We would like to thank our viewers for their consistent support in keeping us No 1 in Gujarat.’’
He further added, “To raise the bar further, ABP Asmita will showcase exclusive live of 100 hours+ continuous uninterrupted In-Studio Programming and continuous On-ground Coverage for our viewers from the last day of polling till the election day result.”
*Source: BARC, 2+ All Individuals, Wk 17’2019, Market: Guj/D&D/DNH