New Delhi: The e-commerce boom is not over yet, as scores of brands are diversifying their strategies to forge ahead with their online sales plans. Ever since the onset of the COVID-19 pandemic, the number of people moving online to make purchases has risen exponentially, paving the way for data-backed marketing strategies. Admitad India, one of India’s leading affiliate networks has partnered with the Taiwanese electronics and hardware corporation, Acer in India, to help them optimize opportunities for growth through their D2C ecommerce initiative.
Acer, the leading PC brand in multiple segments like gaming, education and more has for decades pioneered in bringing to market cutting-edge laptops, AIOs, tablets, desktops monitors, projectors, accessories, air purifiers, wireless earbuds among other things and affiliate marketing has proven to be a tried and tested method to drive online sales for electronic brands. Through this exclusive partnership with Admitad, Acer India aims to devise strategies for a seamless online campaign with their support by monitoring the quality and volume of traffic and also transactions via Admitad’s reporting dashboard. The tracking platform allows easy real-time monitoring tools to meet the campaign objectives.
Affiliate marketing is increasingly appealing to brands that wish to expand their presence online, owing to the sheer numbers attracted by e-commerce platforms. The online marketplaces are receiving more traffic since the pandemic, as almost all essential and everyday products are being procured online. Even residents of tier ii, and iii cities are open to exploring online marketplaces. The trends are even more convincing for the electronics & gadgets segment, as 2020 turned out to be the year that such brands achieved the highest sales through Admitad and others. In the first quarter of 2021 alone, Admitad data suggests that the electronics segment generated a turnover of 61% of the total sales volume.
As a 100% performance based business model, affiliate marketing allows brands to look at authentic traffic sources for one’s products, while facilitating an atmosphere conducive for targeted engagement and ROI. Among the various means available at their disposal, brands choose to promote cashback schemes, coupons, price comparison, and loyalty programs, etc. creating a win-win for both publishers and advertisers alike through affiliate.
Commenting on the association, Sooraj Balakrishnan, Head of Marketing, Acer India said, “Having created the right brand value over these years, we have come to a juncture in our business where Acer online store has become a key sales channel for us serving our customers and partners with omni-channel experience. Admitad has garnered a reputation for delivering top notch affiliate services to many market leaders across segments, and our exclusive association hopes to achieve the same for Acer.”
Further he added, “Since the traffic from these programs are of high-intent in buying, affiliates should be considered in your end-of-funnel marketing tactics which improves the ROI of your marketing investments. Affiliate programs are not just a lever to improve your end of funnel traffic, it also has a great role to play during the consideration phase of the buying process. Potential customers will do a lot of research online before a laptop purchase. It really helps to be present in different listicles, comparison sites, which helps in positioning the right model to the right audience.”
Speaking on the development, Neha Kulwal, Country Manager- Admitad India said, “We have delivered tech-enabled and affiliate solutions to brands from several segments, and we are really excited to bring our industry expertise in this exclusive partnership with Acer India. In its approach to help Acer achieve their desired goals, we will be building an extensive brand reach through several tie-ups. We are looking forward to our association with Acer India, and hope to generate ROI through our diverse range of marketing channels.”