New Delhi: India’s leading natural beauty care company Lotus Herbals has appointed Bollywood fitness diva Malaika Arora as the brand ambassador for its Lotus Herbals YouthRx brand and its range of natural, anti-aging skincare products. As the face of the brand, Malaika will appear in multimedia campaigns spanning TV, digital, and OTT platforms which will commence from 15th December 2021. Lotus Herbals YouthRx’ offers a range of skincare products that are a complete natural solution for fighting the signs of aging with the goodness of Ginger & Ginseng formulated into a revolutionary Gineplex Youth compound.
During its two-year-long association with Malaika, the brand messaging would focus on aging as a natural process and the benefits of using anti-aging skincare products formulated with potent natural ingredients. As the brand ambassador Malaika Arora with her flawless skin and perfectly toned body is a natural fit, who embodies the ethos of the brand with her commitment to a healthy lifestyle. The stunning actress readily connects with the young adult population resonates with today’s modern consumers, who are enamored by her beauty, flawless complexion, and personality. Lotus Herbals Youth Rx plans to leverage her extraordinary popularity, to reach out to aspirational consumers PAN India.
Commenting on the association, Nitin Passi, Joint Managing Director, Lotus Herbals says ‘Lotus Herbals Youth Rxsymbolises green beauty and our scientifically researched natural product line redefines the anti-aging category. We are glad that we have such a stunning celebrity endorser who resonates with the brands ethos and values. Actress Malaika Arora elaborates “I am delighted to associate with Lotus Herbals YouthRx since their products are free from Parabens & Artificial preservatives, is Non-toxic to the environment & are tested on Indian Skin. These wonderful products are all you need for radiant, firm, hydrated, youthful-looking skin. My need for younger and healthy-looking skin has finally been met by Lotus YouthRx.”
As the new face for Lotus Herbals Youth Rx, the gorgeous Malika Arora will appear in multimedia campaigns spanning TV, OTT, digital, in-store, POP, Sampling, and social media platforms. With a widespread media plan, the brand will run a TVC with Malaika, on top-performing GEC channels and Mega properties on leading national and regional shows. To introduce the new brand ambassador, the campaign will run on all social media platforms like Facebook, Instagram, Twitter &YouTube. In addition, Lotus Youth Rx would have massive giveaways for their followers to maximize reach and engagement.
The Lotus Herbals YouthRx product range is formulated with the Cineplex Youth Compoundenriched with the goodness of Ginger & Ginsengwhich is the potent natural anti-aging active ingredient and is clinically proven to accelerate lifting, firming, and protective action on the skin. Natural yet the most powerful alternative to tackle the aging of the skin, YouthRx scientifically harnesses the active proteins and minerals from natural ingredients, replenishes lost Hydration, and nourishes the skin from within, bringing back the skin to its youthful health. Lotus Herbals Youth Rx is a conscious skincare brand whose products are crafted with responsibly sourced ingredients. All its products are 100%vegetarian, cruelty-free, preservative free&clinically tested on Indian skins, and made without using parabens& preservatives, and come in packaging made of recyclable material, which includes paper boxes and jars.