Overall, Ad Volumes on TV increased by 14% during Jul’21 compared to Jul’20. Without the Sports genre, the increase in July’21 over July’20 was 13%, states TAM Adex report.
Ad Volumes on Television increased in all weeks of July’21 compared to the same weeks in July’20, with the highest growth (16%) occurring in week 1 of July’21. Tally of categories, advertisers, and brands grew by 4%, 8%, and 11%, respectively, during Jul’21, compared to Jul’20.
Toilet Soaps retained its 1st rank in Jul’21 over Jul’20, followed by Milk Beverages on 2nd position. Corporate/Brand Image, Ecom-Education, and Tea were the new entrants among the Top 10 categories in Jul’21. The top 10 categories added a 33% share of Ad Volumes in Jul’21. Corporate/Brand Image category saw the highest surge in Ad Volumes with the growth of 3.5 Times, followed by Ecom-Education with 2.8 Times increase during Jul’21 compared to Jul’20.
There were 170+ growing categories present in Jul’21 compared to Jul’20 on TV.
Among the advertisers, Hindustan Unilever and Reckitt India were the top two advertisers with 15% and 11% share of Ad Volumes, respectively. Amazon Online India, Cadburys India, and Colgate Palmolive India saw positive rank shifts. Pepsi Company and Procter & Gamble were the new entrants in the Top 10 advertisers’ list. Top 10 advertisers added 42% share of Ad Volumes.
Dettol was the top brand during Jul’21, followed by Delhi Skill & Entrepreneurship University.
During Jul’21, a total of 3.4 K+ brands were present on TV. The Top 10 brands had an 11% share of Ad Volumes, among which four belonged to Reckitt Benckiser. Vimal Elaichi Pan Masala, among the Top 10, saw the highest improvement in rankings.
40+ new categories, 1.2 K+ new advertisers, and 2.1 K+ new brands advertised during Jul’21 compared to Jul’20. Sugar Confectionery topped among the new categories followed by AV Auxiliaries in Jul’21 compared to Jul’20. Delhi Skill & Entrepreneurship University was the top new advertiser, followed by Perfetti Van Melle India. Dettol topped among the latest brands, followed by Delhi Skill & Entrepreneurship University.