ADFEST is now accepting entries to the 21st ADFEST Lotus Awards and Fabulous Four Directors, which is the longest-running advertising awards show in the Asia Pacific.
“Last year, ADFEST celebrated its 20th anniversary and it was our best and boldest festival yet. In 2018, we are entering our third decade as a festival that’s proudly ‘Made in Asia’. We are now recruiting the region’s top creative professionals as next year’s jurors, giving them the task of unearthing groundbreaking work that’s worthy of winning at ADFEST 2018. I encourage all companies with a passion for creativity and excellence in craftsmanship to enter,” says Jimmy Lam, President of ADFEST.
There are 18 categories in total, seven of which will be judged remotely in the first round of judging. The entry deadline for the following categories is Friday 12th January:
- Effective Lotus
- Film Lotus (Internet Film & Other Film only)
- INNOVA Lotus
- Integrated Lotus
- Interactive Lotus
- Mobile Lotus
- Radio Lotus
(Lotus Roots sub-categories in the categories above will also be judged remotely.)
The deadline for all other categories is Friday 19th January 2018:
- Branded Content Lotus
- Design Lotus
- Direct Lotus
- Film Craft Lotus
- Film Lotus (excluding Internet Film & Other Film)
- Media Lotus
- New Director Lotus
- Outdoor Lotus
- Press Lotus
- Print Craft Lotus
- Promo Lotus
ADFEST has introduced sub-categories to the INNOVA Lotus category, and for the first time, shortlisted INNOVA entries are required to present their works to juries and delegates on the morning of Wednesday 21th March 2018 in Pattaya.
Vinit Suraphongchai, Chairman of ADFEST says: “We want to give the creators of shortlisted INNOVA entries the chance to present their work to a live audience at ADFEST. Not only will it give them the opportunity to explain their thinking directly to our judges, but our audience will learn so much from the case studies they present.”
ADFEST 2018 runs from 21-24 March 2018 at the Peach Royal Cliff Resort, Pattaya, Thailand with the theme “TRANSFORM”.
To enter the ADFEST 2018 Lotus Awards, visit www.ADFEST.com and click ‘Awards’.
Entries Fabulous Four Directors Program:
Every year, ADFEST unearths the region’s top emerging directors as part of its ‘Fabulous Four’ program, which is one of the world’s most respected platforms for kick-starting the careers of commercial directors.
The festival is now inviting Directors and Assistant Directors in Asia and the Pacific (including Australia, New Zealand and the Middle East) to submit 5-minute film scripts inspired by next year’s theme, “Transform”. The deadline for submissions is Friday 5th January 2018
“Fabulous Four puts the work of new and emerging directors in front of the world’s most influential production executives and agency producers,” explains Vinit Suraphongchai, Chairman of ADFEST. “It’s free to enter, and an incredible experience for those who make the final four.”
Next year’s Film Craft Lotus and New Director Lotus jury will vote on all scripts submitted. The four directors with the highest scores will be invited to produce the scripts they submitted in time to premiere at ADFEST 2018.
“It is extremely hard for new directors to get their reels in front of the region’s top creatives. To facilitate this process, we launched Fabulous Four several years ago, and we’re extremely proud of how far it has come as a platform for nurturing new talent,” says Jimmy Lam, President of ADFEST.
ADFEST will provide return economy airfare, ground transportation, accommodation, and a full delegate registration for each selected director to attend ADFEST 2018. The Fabulous Four films will debut on stage at ADFEST on Thursday 22nd March 2018.