MUMBAI: Measurement and analytics company Adjust has announced the beta launch of Adjust Growth Copilot, an app growth partner. Adjust’s new product, built with client feedback, brings AI directly to modern marketers. With Adjust Growth Copilot, marketers can access performance insights across channels, campaigns, and KPIs — helping them optimise strategies and boost revenue.
“The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data. We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs (Large Language Models) to power those decisions,” said Andrey Kazakov, CEO Adjust.
Flattening the funnel to insights and action
Adjust Growth Copilot is redefining workflows by:
– Turning reporting into insights: Ask precise business questions and get answers — including sources — helping monitor performance and quickly spot anomalies.
– Boosting team’s productivity: Growth Copilot connects directly with existing tools, making data easily accessible, improving efficiency, and helping teams collaborate better.
– Providing asynchronous decision-making aligned with the advertiser’s goals.
A New Class of AI for INSEA’s Next Growth Chapter
Unlike AI for content, design, or coding, Adjust’s Growth Copilot is built for growth teams — offering detailed performance insights and rapid decisions. Key uses include diagnosing sudden performance changes or improvements, spotting top/low creatives, detecting data anomalies, and uncovering any actionable insights the data can tell.
“Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones. What is really exciting is that this is just a glimpse of what’s to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future,” said Avi Blumenstein, Director, Growth Marketing at education technology innovator Age of Learning.
As Growth Copilot continues to roll out globally, its value for fast-paced, high-growth markets like Southeast Asia becomes even clearer. The ability to move from raw data to actionable strategy in seconds looks to give regional marketers a crucial competitive advantage.
“With the region’s fast-moving app economy, time is everything. Growth Copilot gives marketers a distinct edge by eliminating the friction between data and decision. Whether you’re launching a new app in India, Singapore, and Malaysia or scaling user acquisition in the Philippines, Indonesia, Thailand and Vietnam, it’s a powerful partner that helps teams focus on what matters most – growth” said April Tayson, regional VP for INSEAU at Adjust.
