• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, April 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

ads2OTT, India’s First Integrated OTT Exchange is set to launch in October 2020

by Editorial
August 31, 2020
in Featured, OTT
2 min read
ads2OTT, India’s First Integrated OTT Exchange is set to launch in October 2020
Share Share ShareShare

Mumbai: 361 Degree Entertainment & Media Pvt Ltd is set to launch ads2OTT, India’s First Integrated OTT Exchange in October 2020. In the past few years, there has been a proliferation of OTT platforms in the video-on-demand category. Though there has been a substantial increase in subscription numbers, the potential of the advertising revenue is yet to be realised. Today brands and agencies are facing a challenge to reach out to multiple platforms in existence. Hence, there is a need of an exchange that offers ad inventory available across platforms, under one roof. ads2OTT is aimed to provide a one-stop solution for brands to advertise across OTT platforms.

ads2OTT’s futuristic construct, promises to fulfil advertisers’ requirements of focused advertising, which is both impactful and result oriented. With one seamless transaction, you can reach viewers across any part of India, with high-quality and on-demand content across popular TV shows, movies, LIVE sports and more. The focus is to go beyond metros and target regional and local advertisers especially in tier 2 and 3 markets. The exchange will specialise in helping brands, agencies and advertisers understand and navigate this revolutionary media landscape.

Shivi Chopra, Co-Founder, ads2OTT
Shivi Chopra

Shivi Chopra, Co-Founder, ads2OTT says, “The rise of OTT platforms has presented a great opportunity for advertisers. The advent of the festive season along with the upcoming IPL will boost advertising and brands will look at investing in the OTT space in a big way. The question is no longer about whether to invest in OTT but rather How and How much.OTT offers a formidable combination of the impact of television along with the power and precision of digital. Our prime focus will be to help regional and local brands to experience the efficiency and effectiveness of the category. At the same time, we will be catering to national brands who are looking at conveying their brand’s message or extending their existing broadcast reach. We are extremely bullish about the future of OTT and the exponential ROI it will generate for advertisers.”

Shivi Chopra further added, “ads2OTT is envisioned to play a critical and catalytic role in forming OTT into a separate category within the Media Advertising Landscape.”

Economic downturn and budget limitations could force marketers to adopt creative solutions to attract users. In the near future, ads2OTT will experiment with innovative formats such as in-show monetization, with shoppable content embedded directly in the stream as there is a need to think holistically.

Advertisers will aim to capitalize on the OTT boom but will have to become more particular of the media sources and their proportion impacting the consumer mind space. Brands are increasingly allocating their marketing spends to OTT platforms as the digital medium becomes highly influential and consumers are deeply engaged with this medium.

Tags: 361 Degree Entertainment & Media Pvt Ltdads2OTTShivi Chopra ads2OTT

Related Posts

The Hindu Group appoints Krishna Prasad as Group Editorial Officer
Featured

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

by Editorial
April 16, 2021
0

Chennai: The Hindu Group Publishing Pvt. Ltd. (THGPPL)publisher of The Hindu, The Hindu BusinessLine, Frontline and Sportstar has appointed Krishna...

Read more
ALÓ wins digital media & SEO mandate for The True School of Music
Advertising

ALÓ wins digital media & SEO mandate for The True School of Music

by Editorial
April 16, 2021
0

Mumbai: The True School of Music has appointed ALÓ, the creative, design & marketing solutions agency, as its digital partner...

Read more
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021
Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

April 10, 2021
Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

April 10, 2021

Subscribe to Newsletters

Trending

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April
Featured

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

by Editorial
April 12, 2021
0

Chennai: Star Vijay is all set to air the Grand Finale of  its popular nonfiction show 'Cook with Comali Season...

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 16, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

March 20, 2021
Asianet unveils special content line up for Vishu 2021

Asianet unveils special content line up for Vishu 2021

April 12, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.