After the launch of Hindi news channel Bharat Express earlier this year, its CMD and Editor-in-Chief Upendrra Rai has announced that the group will foray into print by launching a daily Hindi newspaper.
Hindi daily Bharat Express will launch with Delhi-NCR, Lucknow, Varanasi, Dehradun and Gorakhpur editions ‘soon’.
A Bharat Express statement underlined that the daily will be aligned with the network’s commitment towards ethical journalism, articulated as ‘Satya, Sahas and Samarpan’.
Similar to its motto of ‘Bringing the News Back’ adopted by the news channel, the print initiative will encourage the younger generation, which seeks its information from social media, to bring back the habit of “Reading a Newspaper” for a more insightful, informative and enriching experience, the statement revealed.
The newspaper will reflect the aspirations of an emergent India and prioritise stories that directly impact people, it added.
Rai said, “Ever since its foray into the news media, Bharat Express has piqued the interest of news viewers and media fraternity alike. With Bharat Express news daily, we intend to follow the same trajectory of elevated quality and integrity of journalism. Having the support of a team of dedicated journalists and media professionals, I am assured that with its launch, Bharat Express News daily will set a new benchmark in media.”
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