aha OTT platform has partners with 04 Media, a Hong Kong-based global content distributor, to stream Korean content from KBS, including premium crime, drama, and comedy, onto the platform. Starting the last quarter of this year, 100 hours of Korean content will go live for the Telugu consumers adding further value to aha’s exhaustive content library.
On the launch of Korean slate, aha’s CEO Ajit Thakur said, “We are among the fastest-growing OTTs in India, with a presence in Telugu and Tamil. Our diverse and differentiated local content has built a strong core fan base with a wide variety our content ranging from Fiction, Nonfiction, Game shows, music and talent shows original films, live news, kids’ content and so on. Keeping in mind the evolving preferences of viewers and the popularity of Korean content amongst our audiences, we are now bringing some of the top Korean shows in local languages, enabling our viewers to watch their favourite programs from across the world.”
Gary Pudney, Founder and Managing Director, O4 Media, said, “The South is a dynamic part of India, and working with Aha, such a new and fast-growing player in the market, it illustrates that they have an acute eye for content which is highly appealing and engaging for their audience. We see this as just the beginning of a long-lasting relationship.”
From K-dramas and films to pop music, Hallyu, or the Korean wave, has steered its way into local viewers’ hearts and added to South Korean culture’s popularity in India.