AirAsia has appointed media agency Starcom to handle is search marketing business in a number of markets across the region, including China, Japan, India, Australia, Singapore and Indonesia.
Starcom Mediavest Group’s (SMG) Malaysia office, together with India’s SMG Convonix has won AirAsia Berhad’s search marketing business across 16 markets in Asia Pacific.
The markets include: Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Vietnam, Cambodia, Myanmar, Australia, Japan, Korea, Taiwan, Brunei and India. The win comes after a multi-agency pitch.
“We are pleased to appoint SMG as our Global Search Agency and look forward to embark on a great partnership. The selection was based on strong technical and process skills and SMG’s capability to understand our nature of business in great depth,” said Spencer Lee, AirAsia’s Head of Commercial.
“AirAsia was impressed with the depth of our search knowledge, the tools used and our ability to marry their business metrics with search metrics,” said Sarfaraz Khimani, co-Founder of SMG Convonix.
“People are our strength. Our fearless imagination on how to grow their brand faster, powered by SMG Convonix advance search capabilities has worked in our favour,” Wong Piyee, Managing Director Starcom Mediavest Group Malaysia.