Mumbai: Telecom provider Bharti Airtel has associated with Rajinikanth to offer exclusive content around his upcoming release Kaala.
Airtel TV will offer its users exclusive content from Kaala, like exciting trivia and snippets from the cast and crew of the movie along with behind the scenes action , happenings on a lighter note, the access to the exclusive content is free to access for Airtel TV app users. Airtel TV users can also access exclusively the grand music launch event of Kaala, that witnessed the presence of the entire cast & crew of the movie along with cinema celebrities.
Airtel has come up with an interactive quiz based contest, “Meet Kaala, Semma Coola ” through which the users can win exciting prizes every hour, by just answering the questions regarding the movie. The prizes to be won also include tickets to the movie and an opportunity to meet its cast and crew.
As part of this association, Airtel has also launched special Kaala branded SIM pouches and prepaid packs that will offer unlimited calling and roaming benefits along with high-speed data. The special pack comes with a Kaala Calendar to surprise the fans.
Bharti Airtel Heb CEO Kerala & Tamil Nadu Manoj Murali said, “We are delighted to be associated with Kaala. As part of our endeavour to offer a great network and content experience to our customers, we are excited to bring an exclusive Kaala experience to our customers. We invite Rajini fans to enjoy this special experience and celebrate yet another thriller from the superstar.”
Airtel TV app continues to expand its content catalogue to bring great content from India and across the world to its users. Airtel TV is building a world-class partner ecosystem to curate and offer digital content from all leading platforms at one place. Currently, Airtel TV has partnerships with Eros NOW, Sony LIV, Hooq, Amazon, Hotstar and several others.