Mumbai: Fashion-tech startup, StyleCracker, the market leader in personalized fashion boxes curated by celebrity stylists, announces an investment by millennial heartthrob and style icon, Alia Bhatt.
StyleCracker is a platform that connects users to the country’s leading stylists. The idea of everyone having a personalised stylist is what appealed to Alia. “Style and fashion is not just about the way you look, it’s about the way you feel. What I liked about StyleCracker is that it’s bridging the gap between the individual and the expert. You may have an inherent sense of style but may need some help to put it together. You may not have the time to work on a look for a business meeting or dinner that is very important to you. StyleCracker is personal and not generic! From it’s personalised boxes to your own personal stylist, it’s a journey that’ll keep evolving but it’ll be YOURS, and that’s what matters. I know how much of a difference it makes to have a stylist and now, thanks to StyleCracker, my stylist can be yours.”
StyleCracker was founded in 2013 by Dhimaan Shah (former Investment Banker) and Archana Walavalkar (former Fashion Editor – Vogue), with a vision to make India stylish. They’ve evolved their offering using advancements in technology to develop The StyleCracker Box which is a convenient way to get styled and look great. Users register to the site and at the snap of a finger, share information like their body shape, size, budget, fashion preferences and requirements. StyleCracker’s experienced stylists then takeover and curate a personalized box keeping all this in mind and ship out the box to the user. Users keep what they like and can replace what they don’t at a click of a button. In addition to the curated boxes, StyleCracker also hosts the country’s largest fashion festival – The StyleCracker Borough.
Dhimaan Shah, Co-founder and Managing Director, expresses “Our vision has always been to simplify the lives of people. Fashion matters. People want to look good. People also get hassled and confused by all the opinions and choices available to them. We want to make everyone’s life simple, stylish and stress free and we are thrilled to have Alia partner with us on this journey and share the common goal of empowering people to be the best version of themselves.”
Archana Walavalkar, Co-founder and Creative Director says, “When it comes to fashion, the consumer has more choices today than ever before. But more choice does not necessarily mean more clarity. At times you may be able to put a look together and at times, you may decide you need help. That’s where StyleCracker comes in. We are the only platform that understands you, creates your unique profile and then curates a wardrobe that suits any mood or occasion, but most of all suits you.”