Mumbai: Harman Professional Solutions India has appointed ALÓ – the creative, design & marketing solutions agency as its digital partner for their online marketing efforts in the country after a multi-agency pitch. As a part of this mandate, ALÓ will be responsible for building and executing the creative and performance marketing duties for Harman Professional Solutions India’s portfolio of brands, including JBL Professional, AKG and many more.
Commenting on the association, Yogesh Nambiar, Head of Marketing – Harman Professional Solutions, India said, “The partnership with Team ALÓ will help us sustain an engaging conversation with our target audience for our Pro business. We are eager to further grow with the team with greater reach and engagement of our brands.”
Mayur Kisani, Business Head for ALÓ India said, “We are extremely happy to be selected as the incumbent Digital Agency to handle the mandate for Harman Professional Solutions India. It was important for us to not just understand their multitude of large brands and business verticals in the audio-visual equipment industry, but also to conceptualize communication in a manner that would appeal to their specific audience segments. It will be exciting for us to take the brand to the next level.”
The mandate will be executed from ALÓ’sMumbai office.