Alstone, an exterior cladding, has appointed Hindi cinema’s heartthrob and versatile superstar Kartik Aaryan as its brand ambassador.
This strategic partnership aims to reinforce Alstone’s enduring appeal and align with its timeless ethos. The collaboration is anticipated to boost the brand’s recognition and preference among consumers.
Delighted about the partnership & the mint-new campaign that is soon to be released, Sumit Gupta, Managing Director of Alstone, remarked,“We are thrilled to welcome Kartik Aaryan – one of India’s most popular and charismatic superstars – as our new brand ambassador. His choice of films and his inspiring body of work resonate strongly with the youth. Furthermore, his distinctive class appeal will fortify the bond between Alstone and its discerning audiences – both commercial and residential.”
“We are confident that his widespread appeal and captivating personality make him a perfect match for the Alstone brand. We are excited to have him join the Alstone family and anticipate a fruitful and mutually beneficial partnership,” concluded Gupta.
Alstone aims to capitalize on Kartik’s charismatic and ageless charm, which is expected to ripple across the building and interiors segment of the industry. Both Kartik and Alstone share similar values, making this partnership a natural fit.
Expressing his enthusiasm about the partnership, Kartik Aaryan stated,“I am delighted to associate with Alstone as a leading cladding brand, and I look forward to working on more such innovative and exciting campaigns in the times ahead.”
Kartik’s association with Alstone as the brand’s face is poised to enhance consumer outreach across all platforms in a high-engagement manner. His versatile and influential personality will resonate with audiences, particularly younger ones, and drive substantial brand awareness.
Alstone will soon roll out a series of content, including TVCs, reels, videos, and digital marketing materials, featuring Kartik Aaryan. These initiatives aim to create a strong and memorable connection with diverse audience cohorts who are classy yet discerning, ensuring that Alstone remains a top-of-mind brand and is preferred in a fun, endearing, and relatable way.
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