Mumbai: ALTBalaji is all set to tickle viewers’ funny bones with its curated playlist of Stand-up comedy. Everyone loves light hearted, harmless comedy; the genre is the highest consumed category online and is also the most shared on various social media platforms. While the web is full of Stand-up gigs, they are not available in a streamlined fashion and finding gigs of same theme could be challenging. ALTBalaji Comedy playlist are based on topics Indians loves to laugh at, a few existing theme based playlist are Battle of States, The Punjab is, Indians and Sex, Dating and Relationships etc.; upcoming playlist include Women on Top, Gujarati Obsessions, Our Middle-Class Habits among others.
ALTBalaji aims to bring the best of comedies to its audience, the playlist available on the app features celebrated comedians as well as fresh talent. Some of the these comedians are Kenny Sebastian, Abish Mathew, Atul Khatri; a few upcoming talents are Nishant Tanwar, Rahul Subramanian, Karunesh Talwar and many more. The offline download feature of the app makes the content accessible anytime, anywhere at viewers’ discretion.
Speaking on this Mr. Nachiket Pantvaidya, CEO of ALTBalaji said, “We are offering our audience an eclectic mix of Stand-up comedy from urban mainstream to regional anecdotes. The mix is distinctive and caters to a larger range of audience rather than a set age group. Watching stand-up comedy has become a way of destressing, making it the most consumed genre online. We are using data analytics to create and curate content based on consumer’s preferences; we want ALTBalaji to be audience’s go to platform to watch comedy.”
ALTBalaji is currently available in 75 + countries and promises to offer 250+ hours of original, exclusive content to its subscribers. It has watch time of more than 100 million minutes so far. The app had over 3 million downloads across iOS and Android users and was recently the No.3 top grossing iTune app in the entertainment section in India.