In celebration of Mother’s Day which falls on May 12th this year, Amazon has rolled out a film about the transformative power of a Mother’s touch.
Conceptualised in partnership between D1 Creative and Ogilvy, this year’s Mother’s Day campaign has been on air since the 6th of May. With this campaign, Amazon hopes to have inspired the customers to do something special this Mother’s Day, taking forward the thought behind its #DeliverTheLove campaigns from the past.
Ravi Desai, Director Mass and Brand Marketing, Amazon India said, “We wanted to honour the incredible power a single pair of hands has, in making us who we become. Whether its comfort, discipline, reassurance or so much more, a mother always knows just what we need. On Mother’s Day, we wanted to encourage everyone to celebrate this relationship with their mother and give her what she really wants, whatever that may be. This is what our #DeliverTheLove campaigns have been about from the start.”
Kiran Ramamurthy, Managing Partner, Ogilvy Bangalore, South said, “The love. The anger. The cajoling. The inspiration. In every tender touch of a mother’s hand is an emotion that makes us who we are. We are handcrafted by our mothers. And this is an ode by Amazon to every mother.”