Mumbai: The Association of Mutual Funds in India (AMFI) has launched a large-scale audio and audio-visual investor awareness campaign titled ‘SEBI vs Scam’ through Vritti iMedia’s Audiowala Bus Stand platform. The 21-day campaign, conducted across Karnataka, Maharashtra, and Rajasthan, concluded in October 2025 and aimed to strengthen investor protection while combating financial fraud in the securities market.
As mutual fund participation continues to rise in small towns and emerging markets, AMFI’s focus on investor education and digital safety has become increasingly critical. The campaign sought to educate investors about various forms of financial deception prevalent in the digital era — including fake investment apps, unregistered financial advisors on social media, deepfakes, impersonation of intermediaries, and fraudulent schemes promising guaranteed returns.
Through a blend of audio announcements and digital screens at bus stations, the campaign highlighted key red flags, verification steps, and safe digital practices, helping investors make informed financial decisions.
Commenting on the collaboration, Venkat Chalasani, Chief Executive, AMFI, said, “Through the SEBI vs Scam initiative, AMFI in association with SEBI, is taking the message of financial awareness to regions beyond the metros, and collaborations like this help us in reaching people at the grassroots level. We encourage every investor to stay informed, verify offers before investing, and remain cautious of fraudulent schemes that promise unrealistic returns. An alert investor is the first line of defence against fraud.”
Vritti iMedia’s Audiowala Bus Stand network is India’s leading audio-based digital out-of-home (DOOH) advertising platform, spanning over 600 bus stations across eight states, including Maharashtra, Rajasthan, and Karnataka. The network integrates public service announcements and brand messages within regular bus departure and arrival information, effectively reaching over 2 crore people daily in local languages.
“Audiowala Bus Stand allows engagement with a highly attentive audience at transit hubs. As commuters spend time waiting for buses, the combination of audio and visual messages ensures deeper recall and lasting impact, especially in areas where other forms of media outreach are minimal. The cost of such communication is less than a paisa per person reached, making it one of the most efficient awareness platforms in the country,” said Rajesh Radhakrishnan, Chief Marketing Officer & Co-Founder, Vritti iMedia.
The ‘SEBI vs Scam’ campaign underscores AMFI’s and SEBI’s shared mission to promote investor protection and financial literacy. Delivered in regional languages during peak commuting hours, the initiative urged investors to pause before investing, verify intermediary authenticity, and report any suspicious activity through official regulatory channels.
By leveraging a hyper-local audio-visual medium, AMFI continues to build trust and awareness among investors at the grassroots level — reinforcing that vigilance, awareness, and informed action are the strongest defences against financial fraud.
