Former CEO Asianet News Media& Entertainment, Amit Gupta had started his own startup upUgo, a platform that gives comprehensive sports training for children and young adults.
upUgo is redefining fitness for children and young adults. Addressing areas of physical; mental and spiritual fitness, upUgo is an omni-channel format providing a holistic solutions. upUgo designs its Physical Curriculum from the world best(Olympic Coaches); mental fitness from PhD in mindfulness and Yoga from Isha foundation.
The training is available in various modules such as Shine-up, Aspire-up, Build-up, Rise-up (Elite). upUgo fitness trainers and coaches are specially qualified in the area of sports fitness. They go through several rounds of instructions and interviews with their internationally renowned, Olympian sports fitness experts.
Additionally, they are trained to use unique scientific approaches towards a child’s fitness. Their trainer coaches have vast experience that is passed on to trainers through detailed training modules.
From early childhood to maturation, a child goes through several stages of physical development, which includes pre-puberty, puberty, post-puberty and maturation. As appropriate for each of these stages, their Olympian coaches design specific programs, which are then mastered by upUgo trainers, who then apply these practical methods for superior fitness, as well as movement skills. The training process is ongoing, leading to continual improvement for each trainer.
While speaking on upUgo initiative, Amit Gupta said that Indian Children are getting obese at alarming rate due to lack of physical activity and digital exposure. Hence, he wanted to create an ecosystem whereby sports and sports related fitness becomes accessible, affordable and available to classes and masses.
“We operate from Bangalore as of now and using an Omni Channel (physical and Tech) format with plans to reach the entire country and other Asian countries… idea is to democratise fitness and sports related fitness for children and young athletes, making a Fitter India & a Better India” added Amit.