Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyLive for Creators, a new offering that enables influencers and content creators across Southeast Asia and East Asia to generate their own AI avatars and monetize through avatar-led livestreams. Malaysian creator Bella Khan has been signed as the company’s first creator under this initiative.
With the Asia-Pacific live commerce market projected to exceed US$77 billion by 2030 and the creator economy on track to surpass US$75 billion by 2032, the convergence of these two sectors brings challenges such as increasing streaming demands, limited creator bandwidth, and a lack of data-driven insights.
AnyLive for Creators addresses these pain points by allowing creators to develop AI avatars that can livestream on their behalf, enabling them to passively earn income through affiliate campaigns while freeing up time for content creation. The AI avatars can stream 24/7 across platforms like YouTube, TikTok, and Facebook, and deliver content in eight languages including English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.
The platform also integrates an analytics module that enables creators to benchmark their own performance against their AI avatars, while leveraging AI-generated scripts to enhance livestream outcomes. This expands AnyLive beyond connected e-commerce platforms, democratizing creator-driven commerce for both digital avatars and human hosts.
On the launch, Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, said, “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity: giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities. With this launch, we’re laying new track for the future of creator commerce.”
AnyLive is an AI-powered live commerce platform that allows businesses to run 24/7 live commerce activities via AI avatars, offering multi-language support, script optimization, and deep analytics for both AI- and human-led livestreams.
As of June 2025, AnyMind Group supports over 2,300 creators across APAC with monetization, channel optimization, content production, and brand collaboration opportunities.
