Riding the ICC Men’s World Cup frenzy and India’s dream run so far, and egging the team to bag the nation’s third ODI World Cup, is an anthem created by digital marketing agency Art-E Mediatech.
The energetic rap anthem themed ‘Aayega Teesra’ celebrates fans of various hues from across the country and the team. It starts off with a tribute to Kapil Dev and MS Dhoni, the former captains to led the national team to victory in World Cups, and captures Indian fans’ hopes on Rohit Sharma and team.
The film has been directed by Kabir Bhan. The agency has also associated with Fever FM as official radio partner to amplify the anthem.
Rohit Sakunia, Founder, Art-E Mediatech said, “India is on the verge of becoming World Champions for the third time, and with our brand campaign, we are thrilled to echo the feelings of a billion Indians celebrating the team’s outstanding performance and advancing gracefully to the World Cup Semi-finals. We all dream to see the Men in Blue win it for us for a third time.”
“At Art-E we have made it our mission to empower the Indian team and facilitate their success by bringing forth the idea that cricket isn’t merely a game for Indians but the lifeforce of our country, with a billion Indians collectively waiting for the World Cup trophy,” he added.
India take on New Zealand in the first semi-final of the 2023 ICC Men’s World Cup on November 15, 2023. The team has so far remained undefeated in the tournament, raising expectations from fans.
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