Mumbai: ART Fertility Clinics, a leading global institution in Reproductive Medicine, has signed Ms. Louise Brown, the world’s first IVF baby, as their brand ambassador. The partnership is for the clinic’s campaign #UnComplicate which aims to bust myths and simplify understanding for masses around IVF treatment as an intervention medicine for infertility. Louise Brown will be the face and voice of this campaign for ART Fertility Clinics in India.
Indians’ slow migration towards unhealthy lifestyles combined with genetic factors is slowly making the country, world’s infertility capital. It is estimated that nearly 30 million couples in reproductive age are facing a lifetime of infertility. Despite the alarming numbers, only 1% of the needy population reach out for medical intervention, the rest stay away due to a variety of reasons including lack of awareness on options available and/or inherent misconceptions. Campaign #UnComplicate aims to reach out to the larger public with the story of Louise Brown who is the very face of IVF success story and educate the masses on IVF technique’s capability to mitigate infertility problems. Louise Brown’s message and the story will serve as a point of reference and hope for couples considering fertility treatment.
Louise Joy Brown said, “It is an honor and a pleasure to be associated with ART Fertility Clinics in India as our belief about IVF is the same that it is a science assisting nature. It is my life’s mission to serve as a point of reference and encouragement for couples considering fertility treatments, with ART Fertility Clinics I hope to do that in India.”
Vinesh Gadhia, CEO, ART Fertility Clinics India said “We are pleased to have Louise Brown on board as the ambassador for our campaign #UnComplicate as she is the very face of IVF (In Vitro Fertilization) success story. Her voice and her story are instrumental to raise awareness and break myths surrounding IVF among the larger audience. At ART Fertility Clinics, we want to be the essential bridge for couples battling subfertility and/or infertility in their journey towards parenthood by providing them the best possible treatment with compassionate care.”
#UnComplicate campaign will employ a variety of media platforms to engage the target audience and the larger mass with the message that infertility is not the end of the road but is bend on the road toward fulfilling dreams of parenthood. ART Fertility Clinics India hopes to inspire and empower people across the country, based on their belief and ethos that, IVF is a science assisting nature.