Mumbai: Rain, hail, or shine, the weather in India can be aggressively unforgiving. Dust storms and heavy rains can take their toll on buildings and houses. The damp walls left in the wake of such storms can develop algae and fungus build-up and harsh sunshine can cause cracks.
In association with Times OOH& MOMS Outdoor, Asian Paints Apex Ultima Protek took over the arrival hall at Devi Ahilya Bai Holkar International Airport, Indore, to address these very issues. With their slogan, “Baarish, Dhoop, Dhool Ko Aane Do” (Let there be Rain, Sun, and Dust!) they are highlighting the superior protection that the paint offers to the exteriors of homes and buildings.
All the baggage belts at the arrival hall carried the messaging on multi-poster scrolling units and baggage belt wraps. Also, life-size cut-outs of their brand ambassador, Ranbir Kapoor (albeit in an aged avatar!) were placed on the belt.
To truly drive home the point, Asian Paints also placed wrapped/laminated suitcases on the baggage carousel among the passengers’ luggage to highlight the protection offered by Apex Ultima Protek.
Rajat Mittal, Business Head, OOH+ &AAI Airports – Times OOH, said, “Creativity and innovation are part of our DNA at Times OOH. We are delighted to work with Asian Paints and Devi Ahilya Bai Holkar International Airport, Indore, for this one-of-a-kind campaign that creates engagement and impact with all arriving passengers at the airport!”.
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.