Kochi: Malayalam entertainment channel, Asianet has claimed that the fourth season of the popular reality show Bigg Boss Malayalam has garnered 2.3 mn impressions, the highest ever for the grand finale of the show across seasons till date.
Season 4 of BiggBoss Malayalam, which launched on 27th March 2022 witnessed participation from 20 contestants with diverse preferences, world-views and life-stories and continued to entertain audiences through several months. In addition to the usual conflicts, friendship, love, physical activities and mind games, Bigg Boss Malayalam 4 stood out for its uncanny representation of the Malayali society, as promised by the season’s tagline ‘The new normal’.
The channel claims that the spike in viewership is a sign of deep emotional bond between Asianet and its viewers keeps getting stronger day by day and the grand success of Bigg Boss Season 4, delivering double-digit rating consistently week-after-week is a testimony to that bond.
A statement issued by the Asianet stated that overwhelming love and support from television viewers, the positive feedback across digital platforms and active audience engagement also reflects the show’s resonance amongst the audience. The show, today, has undoubtedly become one of the top shows on Indian television. Disney+ Hotstar fans also took to this season of Bigg Boss; resulting in huge traction on both TV and digital, added the statement.
Dilsha Prasannan, who competed with six other finalists, was named the winner and awarded the prestigious trophy and this win also established Dilsha as the first ever female to win the title in the history of Bigg Boss Malayalam.