Govind Gaur is the Founder and CEO of WanderOn Experiences Pvt. Ltd.
This is a travel community that has been focussing on redefining travel experiences in India.
A few engineers from NIT Kurukshetra found that the travel industry in India needed a fresh burst of young energy! The need of the hour was to convert a dispersed agent based model to a more friendly ,transparent and an accessible community for Indian travellers, and hence WanderOn was started.
Medianews4u.com caught up with Govind Gaur Founder and CEO WanderOn Experiences Pvt. Ltd.
Q. From a marketing perspective, what are the priorities and goals for WanderOn Experiences?
At WanderOn, we’re not just building a travel company, we’re redefining how people experience travel. Our vision is simple yet bold, to become The New Way To Travel. We’re here to break the stereotypes of unreliable travel agents and create a travel community that’s built on trust, authenticity, and a deep love for exploration.
As the founder, my priority is to ensure that WanderOn becomes synonymous with trustworthiness, not just for Indian travelers but for adventurers across the globe. We want to be the brand that travelers turn to when they want seamless, fun, and culturally relevant experiences. Imagine a travel service that’s as vibrant and youthful as pop culture itself, yet as dependable as your closest friend. That’s WanderOn.
Q. Could you shed light on upcoming marketing campaigns that will be done?
We’re not just here to sell travel experiences we’re here to build a community and a culture around travel
Here’s whats coming up
1. An All Things Travel Podcast
We’re launching a podcast that dives deep into the heart of travel It’s not just about destinations its about stories From inspiring home stories to celebrity travel tales and of course the incredible journeys of our WanderOn travelers this podcast will be a space where every traveler feels connected
2. Brand Films That Speak to You
We’re creating witty intelligent brand films that address real pain points Whether its the struggle of social traveling or the need for customized packages our films will resonate with you because they’re made for you
3. Community Meetups
Travel is about people and we’re bringing our community together through meetups These will be spaces where travelers can share stories tips and create lifelong connections because WanderOn is more than a brand its a family
4. Travel Merchandise
We’re introducing travel merchandise that reflects the spirit of WanderOn Think functional fun and full of wanderlust because every traveler deserves gear that matches their passion
5. Informative YouTube Videos
We’re solving every travel question you’ve ever had through our YouTube channel From packing hacks to destination guides these videos will be your go-to resource for all things travel
These campaigns aren’t just about marketing theyre about creating value building trust and fostering a community that loves travel as much as we do At WanderOn we’re not just changing how you travel we’re changing how you experience the world
Q. How will marketing be finetuned compared with what was done last year?
This year, we’re redefining our marketing approach at WanderOn. Last year, a single team handled everything like social media, brand campaigns, and more. While they did an amazing job, we realized specialization is key to scaling and delivering excellence.
So, we’re bringing in more talent and creating dedicated teams for each function like social media, content, brand, and community. This allows us to go deeper, craft more impactful strategies, and stay true to WanderOn’s identity as The New Way To Travel.
It’s not just about doing more, it’s about doing better. I’m excited to see how this sharper focus helps us connect with you in even more meaningful ways. Together, we’re building something special, and I can’t wait to see where this takes us.
Q. Which are the key markets being targetted for growth?
At WanderOn we believe travel is for everyone and our growth strategy reflects that While we have been deeply connected with Millennials and GenZ we are now expanding our reach to include Boomers because age is just a number when it comes to exploring the world
But our vision doesn’t stop there We are also taking WanderOn beyond India to new markets like the Middle East and Southeast Asia These regions are filled with passionate travelers who share our love for adventure and authentic experiences and we can’t wait to bring them into the WanderOn community
This expansion isn’t just about geography it’s about creating a global family of travelers who trust us to deliver unforgettable journeys Together we are building a brand that transcends borders and generations because at WanderOn we believe the world is meant to be explored by everyone.
Q. Could you shed light on the expansion plans to Europe, Southeast Asia and the gameplan to enhance offerings in 2025?
Europe and Southeast Asia are key focus areas for us, and we’re doubling down on our efforts to bring WanderOn’s unique travel experiences to these regions. In Europe, we’re adding at least 20 new products, designed to cater to every type of traveler, whether you’re a solo adventurer, a family, or a group of friends looking for something extraordinary. The same goes for Southeast Asia, where we’re curating diverse experiences that capture the essence of each destination.
But this isn’t just about adding more trips, it’s about creating deeper, more meaningful connections with our travelers. In 2025, our game plan is to enhance our offerings by focusing on personalization, sustainability, and innovation. Imagine trips that are tailored to your preferences, eco-friendly travel options, and cutting-edge experiences that redefine what it means to explore.
At WanderOn, we’re not just expanding; we’re evolving. Our goal is to become the go-to travel brand for anyone looking to experience the world in a new and exciting way, and I can’t wait to see where this journey takes us.
Q. Could you talk about the offbeat travel experiences that set WanderOn apart?
At WanderOn, we don’t just create trips—we craft experiences that stand out. What sets us apart is our commitment to offering offbeat, unique, and personalized travel experiences that go beyond the ordinary.
For every destination, we design multiple itineraries because we understand that no two travelers are the same. Whether you’re someone who loves adventure, culture, or simply relaxing in nature, we’ve got something special for you. But what truly makes WanderOn unique are the offbeat experiences we weave into every journey.
Imagine picnics in the most unexpected yet breathtaking locations, exploring local food scenes that take you deep into the heart of a culture, or wine-tasting sessions that let you savor the flavors of a region. These aren’t just activities—they’re moments that create lifelong memories.
While others focus on generic itineraries, we focus on what makes travel truly magical—the little details, the hidden gems, and the stories you’ll tell for years to come. At WanderOn, we’re not just about showing you the world; we’re about helping you experience it in a way that’s uniquely yours.
This is what makes us different, and this is why travelers choose WanderOn. We’re here to redefine travel, one unforgettable experience at a time.
Q. What role does word of mouth play for WanderOn Experiences?
Word of mouth is the heartbeat of WanderOn’s growth, and I truly believe it’s the most powerful form of marketing we have. When people invest in travel, they’re not just buying a trip, they’re creating memories that last a lifetime. And when those memories are extraordinary, they can’t help but share them with their friends, family, and peers.
At WanderOn, we focus on delivering hassle-free, top-notch experiences because we know that every detail matters. From the moment a traveler books with us to the moment they return home, we want them to feel cared for, excited, and inspired. This dedication to excellence naturally sparks positive conversations.
Our travellers become our storytellers, sharing their adventures and recommending WanderOn to their circles. This organic word-of-mouth marketing is invaluable because it’s built on trust and genuine satisfaction. It’s not just about selling trips, it’s about creating a community of happy travelers who believe in what we do.
For us, word of mouth isn’t just a marketing tool; it’s a testament to the experiences we create. And that’s what drives us to keep raising the bar, every single day.
Q. How important has Instagram become as a marketing tool for the travel sector in the past few years?
Instagram has proven to be the most effective channel of communication for the travel sector, especially for wanderon.
With real time stories through Instagram live sessions, tagging real travelers and sharing their stories, sharing stunning videos and photos of trips, and providing quick and easy to understand travel guides, Instagram becomes a social proof for a brand like WanderOn. Moreover, with influencer ecosystem in place, travelers also create their bucketlist through Instagram.
Q. Does traditional media like print, TV play a role for WanderOn?
At WanderOn, we believe in a nuanced, hybrid approach to media. Print media continues to play a strategic role in our outreach, particularly for engaging high-value clients from more mature demographics who may not prioritise social media but inherently trust the credibility of traditional platforms. A well-crafted print campaign not only resonates with this audience but also offers versatile content that can be amplified digitally—think social media snippets or blog features—to bolster brand awareness across channels.
As for TV, while it may not yet deliver the immediate ROI we see with digital avenues, it remains integral to our long-term vision. Television’s unparalleled reach and storytelling potential align with our ambition to position WanderOn as a household name in experiential travel. We’re mindful of evolving media consumption trends and are strategically evaluating when and how to integrate TV into our omnichannel strategy.
Ultimately, our goal is to bridge the trust of traditional media with the agility of digital platforms, ensuring WanderOn remains adaptive and resonant in an ever-changing landscape.
Q. How is WanderOn leveraging AI to grow the business and build connections with hotels, airlines etc?
At WanderOn, AI simplifies and strengthens how we connect travelers with partners like hotels and airlines. It personalises trips using traveler data, matches us with partners that fit our adventurers’ needs, and adjusts pricing in real-time based on demand. AI chatbots also handle bookings 24/7, freeing our team to build deeper collaborations. By analysing feedback, we refine offerings and help partners improve. For us, AI isn’t just tech—it’s about smarter travel experiences and trusted partnerships. Building a travel community is not just important it is the core of everything we do. Communities create trust, shared experiences, and loyalty which are vital in an industry built on human connection.
At WanderOn we see our community as more than an audience. It is a space where travelers influencers and partners work together to create meaningful experiences.
Q. How important is it to build a travel community?
Building a travel community is not just important — it is the core of everything we do. Communities create trust, shared experiences, and loyalty, which are vital in an industry built on human connection. At WanderOn, we see our community as more than an audience. It is a space where travelers, influencers, and partners work together to create meaningful experiences.
Q. The influencer travel business has grown. But influencer marketing as a medium has become saturated. How will WanderOn leverage this marketing medium and cut through the clutter?
Regarding influencer marketing: While the space is crowded we stand out by focusing on genuine connections rather than just follower counts. We collaborate with influencers who truly align with our adventurous community-driven values. These partnerships are about storytelling not promotions. For example we design unique trips that influencers experience authentically allowing them to share honest engaging content that sparks real conversations.
We also empower our community to amplify these stories. By encouraging travelers and influencers to share their journeys together we turn marketing campaigns into organic dialogues. This blend of trusted influencers and community-led content keeps WanderOn relevant authentic and memorable in a competitive market.
Influencer marketing is saturated but WanderOn cuts through the noise by focussing on authenticity over algorithms. We partner with credible influencers who embody our brands adventurous spirit and community-first values not just those chasing viral moments.
Instead of transactional promotions we cocreate immersive travel experiences. Influencers live out these journeys and share raw relatable stories that resonate with our audience. This builds trust and sparks organic conversations.
We balance influencer content with our thriving travel community. By encouraging travelers and influencers to share their adventures together we amplify genuine voices rather than polished ads. This synergy keeps WanderOn distinct trusted and human in a crowded space.
