Eyeota, a leading audience technology platform that enables the intelligent use of data, has announced the appointment of two new team members as a response to the company’s continued growth across South East Asia.
Rohiet Ghildyaal and Christine Siholina join the expanding Singapore team to drive new business with local advertisers, agencies, data owners and research companies.
Rohiet will lead partnership development across SEA, with a focus on publishers and data owners. Eyeota helps data providers activate their data across platforms matching relevant audiences at scale with advertiser digital campaign objectives.
“I have been working in programmatic in Asia Pacific for some time and the advances in the application of audience data in marketing KPIs made a move to Eyeota interesting to me. Audience data has become increasingly important to provide relevant reach for digital campaigns,” Rohiet said.
Prior to joining Eyeota Rohiet was senior manager, digital at Zenith Media and also held senior positions with David Wood & Associates where he was responsible for the agency’s digital strategy, planning and buying.
Christine Siholina joins Eyeota as manager, demand sales for SEA. She will be responsible for accelerating the company’s client and agency growth in SEA markets;educating buyers on the application of audience data to deliver against .brand KPIs
Christine has over 8 years of experience in the digital advertising industry and has a track record of building long-term partnerships with digital advertisers in SEA. She previously led programmatic SSP Smaato’s direct demand sales team in APAC and worked at mobile ad networks’ Mobvista and Affle’s in Indonesia.
“There is significant appetite from brands to apply premium 3rd party data to optimise targeting in advertising or to, enrich 1st party data sets. I’m excited to join Eyeota to help more advertisers achieve their programmatic goals,” Christine said.
PriyaKhatri, general manager of Eyeota Asia added, “Both Rohiet and Christine are motivated individuals and have vast experience managing high profile clients and their digital marketing strategies in Asia. I am excited to have them join the team.”