Bacardi India announced the launch of Legacy Collective, a one-of-a-kind e-commerce platform that is bringing together Indian made brands under one umbrella.
The platform will be host to an exclusive selection of homegrown Indian products, with the aim of crafting a new legacy for the future of lifestyle in India. Set to be represented by Ranbir Kapoor, Legacy Collective presently features three distinct brands: Isak Fragrances, The Postbox, and the Jaipur Watch Company.
Staying true to the LEGACY ethos, the collective aims to propel homegrown brands in India who have just begun their journey. With innate Indian traditions and heritage at heart intertwined with modern-day designs, the platform will further empower these brands to showcase their collection to a diverse set of inquisitive shoppers.
On the launch, Ayaesha Gooptu, Head of Domestic Brown Spirits – Bacardi in India, said, “The Legacy Collective aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. As we enter 2023 in high and zealous spirits, more consumers than ever before are chasing the thrill of new experiences and achievement. Consumers today want to build their own name, their own legacy. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform. Renowned not only as a celebrated actor but also someone who has built his legacy on his own terms, his journey perfectly echoes the Legacy Collective’s brand philosophy – someone to truly serve as an inspiration for the unapologetically driven consumers of today as they chase their one-of-a-kind journey towards success.”
Commenting on his association with the Legacy Collective, Ranbir Kapoor said, “I am thrilled to be partnering with the Legacy Collective. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends. The brand’s philosophy is one I personally resonate with – as it stands for building one’s own legacy in their own individualistic way.”