MUMBAI: In a move to reinvent a flavour of the Indian summer, Bacardi today announced its latest flavoured rum expression – the Bacardi Mango Chilli in India. This new offering combines mango with chilli, delivering what the company said is a unique and disruptive flavour combination that it hopes will resonate strongly with the Indian palate. Bacardi Mango Chilli balances sweet and spicy flavours – tangy raw mango and ripe mango notes, complemented by the warm spice of chilli.
In the global spirits industry, flavoured rums have become increasingly popular, offering consumers new and exciting ways to experience the spirit. The introduction of Bacardi Mango Chilli the company is in line with its commitment to creating distinctive flavours that cater to these evolving tastes. Bacardi added that it remains dedicated to keeping the consumer at the centre of its innovation, with a deep understanding of the versatility of rum as a spirit and the growing consumer appetite for experimentation with flavours. By blending familiar and bold flavours, Bacardi aims to not only enhance the rum-drinking experience but also opens up new avenues and occasions for consumers to enjoy and explore the versatility of rum.
Baardi Mango Chilli offers a medley of flavours that makes it the perfect drink, whether enjoyed as a chilled shot or as a new twist on classic cocktails to captivate consumers seeking unique drinking experiences.
Ashish Jha, Brand Lead, Bacardi India said, “We’re delighted to be introducing Bacardi Mango Chilli to the Indian market. As a brand, Bacardi is committed to constantly innovating in new and exciting directions while keeping consumers at the heart of all that we do. India’s long-standing love affair with the mango inspired us to bring Bacardi Mango Chilli to India, to offer our consumers a novel drinking experience that captures some of the most iconic and widely loved Indian flavours. The spirits’ unique sweet and spicy flavour profile can be enjoyed in a variety of ways, right from a shot to a wide range of tasty and refreshing cocktails, and we’re sure that it will resonate strongly with Indian consumers and open up new occasions to enjoy the spirit.”
BBacardi Mango Chilli will be available across the country, in the markets of Karnataka, Kerala, Pondicherry, Goa, Maharashtra, Madhya Pradesh, Daman and Diu, Dadra Nagar Haveli, Rajasthan, Arunachal Pradesh, Jharkhand, Tripura, Orissa, Meghalaya, Assam, UP, Delhi, Himachal Pradesh, and Uttarakhand.
Pricing will vary as per market excise for a standard 750ml bottle across India.
