Baskin Robbins has refreshed its brand identity to attract younger consumers and increase loyalty, with a focus on maintaining its trademark playfulness, fine taste, and high standards
The logo focuses on creating an immersive and exciting experience for customers. Every element, from the new, vivid colors to the modern designs, has been thoughtfully designed to highlight the playful nature of the brand and to foster an inviting atmosphere. The brand’s guarantee of 31 flavors, one for each day of the month, remains constant.
“We are beyond thrilled to showcase the new changes to our brand. Our new logo represents a fresh and contemporary take on our iconic brand. It is part of a broader effort to revamp the Baskin Robbins brand, including enhancing its reach in the offline and online world, introduction of fresh new products and services as well as improving the overall customer experience and engagement levels,” said Mohit Khattar, CEO, Baskin Robbins.
In its journey of nearly three decades in India, Baskin Robbins has established a significant presence with close to 850 stores across over 230 cities in the country.
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