Mumbai: Believe, a digital music company, has appointed Pitchfork Partners Strategic Consultancy LLP as its communication counsel to manage its brand strategies in India.
Pitchfork will work closely with Believe India to strengthen its brand awareness and engagement for its services across Artist Services, Label and Artist Solutions, TuneCore, and Ishtar with relevant stakeholders across the country. It will also drive and support Believe’s mission to develop independent artists and labels with their unique offerings and solutions, at each stage of their career and development, with respect, fairness, and transparency.
Vivek Raina, Managing Director – Believe India said, “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artists and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”
Jaideep Shergill, Co-Founder, Pitchfork Partners said, “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”