Mumbai: Berger Paints India Ltd., has unveiled a dazzling new campaign for its premium offering, Berger Silk, starring none other than style icon Kareena Kapoor Khan. With the cheeky and captivating tagline “Nothing Shines Like Silk,” the campaign film puts a bold, humorous spin on luxury — and on just how brilliant a wall’s sheen can really be.
In the stylish new ad, Kareena struts through her elegantly designed home, donning sunglasses indoors — not for the sun, but to shield her eyes from the unmissable gloss of Berger Silk Glamor walls. Set to the energetic beats of the popular track “Kala Chashma,” the film blends sass, glamour, and self-expression — much like the product it spotlights.
“Consumers are increasingly opting for wall finishes with a sheen—seeking both elegance and lasting durability. Berger Silk has established itself as a leader in this segment, offering unmatched sheen and long-lasting performance. Silk’s exceptional quality has made it the go-to choice for consumers who desire luxurious walls. With this campaign, we aim to reinforce a singular thought: when it comes to sheen, nothing shines like Silk,” said Abhijit Roy, CEO & MD of Berger Paints.
The film reflects Berger’s larger brand identity — one that embraces innovation and individuality, extending the idea of personal style to interior spaces. Through Kareena’s signature swagger, the brand communicates that walls too can be showstoppers.
Mayuresh Dubhashi, Chief Creative Officer, FCB Neo, added, “The idea was to bring glamour to life in a way only Kareena could. The sunglasses became a fun, stylish metaphor for the high-gloss, smooth finish of Berger Silk — walls so shiny, you can’t look away. We wanted the film to feel aspirational but with a wink. It’s modern, fashion-forward, and a little tongue-in-cheek—just like the product, and just like Kareena herself.”
With this latest campaign, Berger Paints reinforces Silk Glamor’s positioning as India’s ultimate luxury wall finish — offering a radiant sheen that demands attention while elevating the aesthetic of every room.
Agency Credit Details:
- Creative Agency: FCB Neo
- Client: Berger Paints
- National Creative Director: Anusheela Saha
- Production House: Sun City Studios
- Director: Rahul Bharti
- Media Agency: Dentsu
