Mumbai : Big FM, one of the largest radio networks in India, successfully concluded its association with Taj Mahotsav 2019, a festival which showcases the rich cultural heritage of Agra. Considering the local connect and reach in the region, 92.7 BIG FM was roped in as the official radio partner for one of the biggest cultural fest in the city. It engaged the locals on-ground and on-air with a studio shift at Shilpgram, Agra and hosted live shows and interviews of artists performing at the 10-day-long artistic extravaganza.
As a part of the association, 92.7 BIG FM effectively showcased the essence of the Mahotsav and city’s excellence in art, craft and culture through dedicated programming on-air. To increase the festival fervor across the day, an on-air property titled BIG Taj Mahotsav was created which was sponsored by Tapan Group, powered by Chaubey Ji Masale and had associate sponsorship from Amrit Sharbati. The radio station did a studio shift where RJ Akansha went live from the on-ground venue throughout the 10 days of the festival. She interviewed celebrities including Usha Uthup, Altaf Raja, Jasbir Jassi, who graced the festival with their presence. Apart from the celebrities, RJ Akanksha was seen engaging with festival attendees through fun on-air interactions and games and giving away huge gratifications to contest winners.
Speaking about associating with Taj Mahotsav, BIG FM spokesperson said, “We are glad to partner with a widely followed cultural festival like ‘Taj Mahotsav’. Through this association, we leveraged our reach and created hyper-local content across on-air and digital mediums inadvertently connecting a wider set of audience through this historic event. Hosting RJ Akanksha’s show live from the venue was an important leg of the activity. The show’s theme perfectly resonated with the essence of the event and served as a perfect medium for aspiring artisans to be known in the region through insightful interviews.”
The on-air elements from the festival were also simulcast on the radio station’s digital platforms thereby bringing the festivities closer to the masses and providing the required combination of audio and visual entertainment to listeners across the city.