Delhi: BIG FM has come up with its latest campaign that aims to drive engagement with listeners and reward them for their local city knowledge. Spearheaded by all the respective city RJs, the Delhi campaign called ‘Jo Jeeta Wahi Dhaakad’ started on March 2nd and the Kolkata campaign called ‘WIN BIG – The Khanti Bangali Challenge’ began from March 11th onwards.
The core idea behind these campaigns and their timing is to spread cheer in people’s lives, especially given the current stressful environment. As a part of this initiative, each radio station will run hourly contests from 9am -2- 7pm which is also the brand’s frequency and offer gratifications throughout the day to listeners. Spread across 4 weeks, the campaign is led by RJ Nitin, RJ Jassi, RJ Yogi and RJ Simran in Delhi and RJ Nilanjan, RJ Khas Koushik, RJ Pamela and RJ Sumanta in Kolkata. Given the hyperlocal reach of Radio, each city campaign will have a special local flavor.In Delhi, fun contests will be played around music trivia and in Kolkata, listeners will be quizzed on their knowledge of the rich heritage ofthe city. There will also be mega prizes for listeners in the morning and evening shows in each city.
Commenting on the initiative, BIG FM spokesperson said, “We as a brand have always strived to lead such unique initiatives where listeners are at the core of our thought-process. This campaign is one fine example of a step in the similar direction. This will help us reach out to listeners directly and connect with them on a personal level and will further aid in strengthening our relationship with them, while having loads of fun along the way and spreading cheer.”
Through these campaignsin Metro Cities, listeners will get an opportunity to directly connect with RJs, be a part of high decibel activities and win BUMPER prizes. The campaign will be amplified across digital platforms as well.