Thursday, May 28, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

BIG FM goes Live from the Iconic Nathula Pass to pay Tribute to The Indian Army

by MN4U Bureau
June 19, 2019
in Featured, Radio
Reading Time: 2 mins read
A A
BIG FM goes Live from the Iconic Nathula Pass to pay Tribute to The Indian Army
Share Share ShareShare

Mumbai: With an aim to pay their respects to the valiant soldiers of the Indian Army posted at Nathula Pass, BIG FM, one of India’s largest radio networks, shot a one-of-a-kind live show at the iconic mountain range with RJ Arpan. Following the radio station’s ethos of providing entertainment with a purpose, RJ Arpan from Agartala station took this initiative to showcase the harsh weather conditions and experience the life of army personnel positioned in such a life-risking terrain. With this act, RJ Arpan is the first ever Radio Jockey from the North East who fought against all odds to play his show and capture it on video for the listeners of Agartala.

RJ Arpan posted his first video log at the freezing temperature of -1 degrees Celsius at an altitude of 12,300 feet above sea level. His 2nd video shot at the Nathula Pass with the temperature as low as -3 degrees Celsius. RJ Arpan went live on air from 14,140 ft above sea level with only 10% oxygen levels. He spoke at length about the place and the sub-zero temperature while thanking the Indian Army for supporting him. This live video paid tribute to the bravery, dedication, fighting spirit and love of Indian Army for their country.

On completion of such a heroic task, a spokesperson from BIG FM said, “We are very proud of what RJ Arpan and the radio station at Agartala have accomplished. As a brand, with a philosophy of ‘Dhun Badalke toh Dekho’, we aim to provide entertainment with a purpose and aim to churn out-of-the-box initiatives each time. There is very less we can offer to these brave hearts guarding the country at such adverse conditions and altitudes. This was an attempt to show everyone what hardships these unsung heroes of our country go through every single day. We laud their efforts and salute them for their selfless dedication towards the nation and its people.”

When asked about his achievement, RJ Arpan said, “I want to thank the Indian Army for extending their support throughout. Through this video, our main aim was to showcase the hardship and struggles of the Indian Army who are constantly fighting under such climatic conditions. It was difficult, but exhilarating at the same time. I also want to thank my entire team at BIG FM for their constant motivation. It was a thrilling day that made me experience the life of an Army personnel positioned at such a life-risking terrain. This is an experience of a lifetime that I will remember and cherish. ”

Tags: BIG FMNathula PassThe Indian Army

RECENT POSTS

MY FM launches ‘Time Travel Playlist’ celebrating 50 years of iconic Indian music
Radio

MY FM launches ‘Time Travel Playlist’ celebrating 50 years of iconic Indian music

May 21, 2026
0

Mumbai: MY FM has unveiled a special programming initiative titled Time Travel Playlist – A 50-Year Musical Celebration, offering listeners...

Read moreDetails
Radio City
Radio

Radio City partners with Confluencr to build 360° influencer marketing ecosystem for brands

May 11, 2026
0

Mumbai: Radio City, one of India’s leading radio networks with a growing digital footprint, has announced a strategic partnership with Confluencr, an...

Read moreDetails
Club FM
Radio

Club FM Kerala brings electronic music mainstream with launch of ‘Club CULTR’ radio show

May 2, 2026
0

Kochi: Club FM Kerala has launched ‘Club CULTR’, its first dedicated electronic music radio show, marking a significant move to...

Read moreDetails
BIG FM expands beyond radio with launch of corporate MICE vertical ‘BIG FM Experiences’
Radio

BIG FM expands beyond radio with launch of corporate MICE vertical ‘BIG FM Experiences’

April 27, 2026
0

Mumbai: BIG FM has announced its foray into the corporate experiences segment with the launch of ‘BIG FM Experiences’, a...

Read moreDetails
Fever FM enters Moradabad market, launches 93.7 FM station
Radio

Fever FM enters Moradabad market, launches 93.7 FM station

April 22, 2026
0

Moradabad: Fever FM has officially launched its station on 93.7 FM in Moradabad, marking a significant milestone as the city’s...

Read moreDetails
Marks & Spencer executes ‘Love That’ Radio Takeover with Radio Mirchi across metros
Radio

Marks & Spencer executes ‘Love That’ Radio Takeover with Radio Mirchi across metros

April 18, 2026
0

Mumbai: In a bold and unconventional marketing move, Marks & Spencer (M&S) has partnered with Radio Mirchi to deliver a...

Read moreDetails

LATEST NEWS

The Hindu

The Hindu Group and Galgotias University launch journalism excellence centre for practical newsroom learning

May 28, 2026
Coca-Cola India and Google Gemini turn everyday coke breaks into AI-powered creative experiences

Coca-Cola India and Google Gemini turn everyday coke breaks into AI-powered creative experiences

May 28, 2026

ANALYSIS

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Analysis

BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT

May 28, 2026
0

Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to...

PEOPLE

Redcliffe Labs appoints Vijay T. S. as Chief People Officer
People

Redcliffe Labs appoints Vijay T. S. as Chief People Officer

May 28, 2026
0

New Delhi: Redcliffe Labs has announced the appointment of Vijay T. S. as Chief People Officer (CPO), reinforcing the company’s...

MARKETING

Coca-Cola India and Google Gemini turn everyday coke breaks into AI-powered creative experiences
Marketing

Coca-Cola India and Google Gemini turn everyday coke breaks into AI-powered creative experiences

May 28, 2026
0

Mumbai: Coca-Cola India has partnered with Google to launch “Coca-Cola Halftime Surprise”, a new AI-powered interactive experience developed using Google...

Subscribe to Newsletters

ADVERTISING

ASCI mandates ‘Ad’ labels on sponsored social posts by media outlets
Advertising

97.3% of ads scrutinised for potential violations were on digital media: ASCI

May 28, 2026
0

Mumbai: The Advertising Standards Council of India (ASCI) has released its Annual Complaints Report 2025-26, highlighting a sharp rise in...

PRINT

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show
Print

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show

May 21, 2026
0

Mumbai: The ABBY Creative Awards 2026 Powered by One Show has announced its Publisher of the Year results at Goafest...

AUTHOR'S CORNER

Brand content is getting better written — and less effective
Authors Corner

Brand content is getting better written — and less effective

May 28, 2026
0

There is something quietly alarming happening in the world of brand communication. Open any major company's blog, social feed, or...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee Short Film

‘Z’ set to celebrate India’s emerging storytelling talent at Zee Short Film Contest 2026 Grand Finale

May 28, 2026
The Hindu

The Hindu Group and Galgotias University launch journalism excellence centre for practical newsroom learning

May 28, 2026
Coca-Cola India and Google Gemini turn everyday coke breaks into AI-powered creative experiences

Coca-Cola India and Google Gemini turn everyday coke breaks into AI-powered creative experiences

May 28, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.