92.7 BIG FM, one of the largest radio networks in India, successfully launches the 4th edition of Pantaloons Presents Xaat Bihur Xaat Xur show this Rongali Bihu a festival which showcases the rich cultural heritage of Assam. The week-long celebrations commence April 14 and shall conclude on April 20. Hosted by Rj Shubhankar, RJ Sujita and RJ Aaliya, the show will be aired between 5 PM to 7 PM with a repeat broadcast from 10 PM to 12 AM.
The festival marks the auspicious beginning of the Assamese New Year, which is celebrated by the radio network every year with a special and unique theme. To honour the true essence of the region, the theme this year is ‘let’s celebrate the evergreen music of Assam’.
Big FM organized a musical evening at Roodraksh Mall, Bhangagarh on 7th April with live performances by seven popular singers from Assam including Deeplina Deka, Jeena Rajkumari, Pranamika Goswami, Chayanika Bhuyan, Mayuri Saikia, Geetali Kakati and Geetanjali Das.
On the occasion, spokesperson from BIG FM said, “Further extending our association with Pantaloons, we are glad to be back with the 4th edition of Xaat Bihur Xaat Xur, which is a celebration of togetherness. We, at BIG FM, have been creating and disseminating content depending on the region and keeping listeners preference in mind. This is one such festival which gives us an opportunity to connect with our listeners directly. Playing a crucial part here has been Pantaloons, who we’d also like to thank for their constant support.”
Speaking on the occasion, spokesperson from Pantaloons said, “With Bihu marking the onset of the New Year, Pantaloons brings in the festive vibe with its latest summer styles. We are happy to be associated with Big FM for Xaat Bihur Xaat Xur, a festival which brings local communities together. What can be a better way to celebrate the festival with our audience along with BIG FM, a brand that resonates well with our philosophies and brings out the fun side of Pantaloons.”