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Home Featured

BIG FM launches ‘BIG PRIDEntity’ to promote acceptance and inclusivity

Airing from 17th July for a month, the show aims to encourage gender diversity and foster meaningful conversations.

by MN4U Bureau
July 18, 2023
in Featured, Radio
Reading Time: 1 min read
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BIG FM launches ‘BIG PRIDEntity’ to promote acceptance and inclusivity
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BIG FM, a radio network in India, has launched a new show titled “BIG PRIDEntity” to promote acceptance and inclusivity. The show, airing from 17th July for a month, aims to normalise gender diversity and provide a platform for conversations and engagement.

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Hosted by RJ Rani and other BIG RJs, the show will feature interviews with LGBTQIA+ community members, brand officials, and celebrities who advocate inclusivity. It will explore coming-out stories, moments of gender-related banter, and positive experiences from personal journeys.

To encourage participation, individuals are invited to share their own BIG PRIDEntity reels on social media using the hashtag #BIGPridentity. The show will also create an Instagram page showcasing inspiring stories and organise on-ground mall activations, including a Wall of Pride. By amplifying voices and promoting acceptance, BIG PRIDEntity aims to create a transformative shift in societal perceptions and celebrate true identities.

Sunil Kumaran
Sunil Kumaran

Speaking about the show, Sunil Kumaran, COO, BIG FM, said, “At BIG FM, we believe in the power of storytelling as a catalyst for positive change and acceptance. BIG PRIDEntity provides a platform to individuals from the LGBTQIA+ community to share their transformative stories, to be heard and to inspire others on their journey of self-discovery. By normalising identities and fostering inclusivity, we aim to create an environment where every individual feels valued and validated. The show endeavours to be a safe space for authentic expression, enabling our listeners to find solace, connect with diverse experiences, and be inspired by the resilience and strength of others.”

Tags: BIG FMBIG PRIDEntityLGBTQIA+Sunil Kumaran

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