Mumbai: BIG FM, one of the largest radio networks in the country that has been brilliantly entertaining its listeners with timeless music, is launching ‘BIG RETRO SWAG with DJ RINK’. The show will feature the well-known DJ RINK, who will play lounge mixes of timeless songs every Saturday night from 9 PM – 12 AM in all Hindi-speaking markets. The intent behind launching this property is to cater to the different tastes of the listeners, which will help further help in expanding the listener base in these respective markets.
As an extension of the property, ‘Big Retro Swag Nights’ will be created in association with city clubs where certified Sound Engineer and Music Producer — DJ Rink, who has produced more than 2000 Bollywood remixes, will be playing in the clubs to entertain her fans live. Awarded India’s Number 1 Female DJ by Djane Mag India 3 years in a row from 2016 to 2018, Rink has her own DJ school, label and web channel in the name of DJ Rink Sound Factory. Adding to her commendable feats, Rink is the only female DJ from India, to have composed, sung and produced her debut track, ‘The Way You Like Me’, all by herself.
Speaking on this new property, BIG FM spokesperson said, “When it comes to music on our radio station, we have never hesitated to experiment and have always been open to new ideas. This has not only resulted in bringing something new on the table for listeners time and again, but many artists have also been benefitted by getting the right platform to showcase their talent. Considering DJ Rink’s popularity and love from her fans, we are sure that through this property we will be able to strike a right chord with the listeners.”
Appreciating the opportunity, DJ RINK said, “It’s been like more than 12 years since I started my journey, and I still enjoy entertaining my fans through this passion of mine. The love which I have received throughout the years is something I am really grateful for. I am thankful to BIG FM who offered me this great platform to reach out to my fans and entertain them thoroughly. I am really excited about this and looking forward to it.”
The radio station will also be extensively promoting the property across all platforms in order to reach out to the targeted audience at a larger scale. DJ Rink who debuted with a very popular album called ‘Lady Architect’ followed by another super hit Bollywood remixes album ‘Desi Diva DJ Rink’ has performed pan India in 26 cities and internationally over 24 countries.