Mumbai: BIG FM comes with yet another differentiated offering UP ka safar with Neelesh Mishra. With an aim to take storytelling to the next level and engage with listeners directly, 92.7 BIG FM will embark on a journey with Neelesh Misra and his musical band covering 10 key cities across Uttar Pradesh.
Hailing from Uttar Pradesh himself, Neelesh Misra, known for his famous storytelling show Yaadon Ka Idiot Box on 92.7 BIG FM and now for UP Ki Kahiniyan, will cover the state through exclusive city tours and an on-ground mega event every week spread over two months from March to April. The cities which will witness these on-ground events and live concerts are Noida, Agra, Aligarh, Allahabad, Kanpur, Bareilly, Jhansi, Gorakhpur, Varanasi, Lucknow.
Speaking about his association with 92.7 BIG FM and UP Ka Safar, Neelesh Mishra said, “My love for storytelling and UP has come together in this unique initiative UP Ka Safar. I am excited to meet my listeners, engage with them and entertain them on a platform which has the backdrop of our state Uttar Pradesh and storytelling.”
Commenting on the launch of the show, a spokesperson from 92.7 BIG FM said, “At 92.7 BIG FM, we always seek and create opportunity to get direct feedback from our listeners as much as possible. 92.7 BIG FM has UP’s largest network of FM stations and has been entertaining audiences through its differentiated bouquet of shows. Through this unique and engaging platform of UP Ka Safar, we look forward to provide a unique experience to the people of U.P. and take our commitment and relationship with the listeners to the next level.”
The new initiative is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.