Mumbai : Big FM has announced the launch of T20 World Cup show ‘Big Cricket Headquarter’ with ace cricketer Virender Sehwag.
The nine-week activity will run along with the ICC World Twenty20 cricket tournament from 9th March to 3rd April on the network’s 45 stations across the country.
The segment will provide exclusive content in the form of hourly match updates, interesting trivia, behind the scene stories and more.
Former Indian cricketer Virender Sehwag will share his thoughts on the tournament with Big FM’S RJ Prateek.
The network will also run a special contest for fans offering a chance to win tickets to matches played in their respective cities and give them an opportunity to don the expert’s cap and voice their opinions on the match.
The biggest fan will get a chance to win an all-expense paid trip to the finals.
Speaking about associating with BIG Cricket Headquarter for the second year, Sehwag said, “This is my second year with 92.7 BIG FM’s BIG Cricket Headquarter and I am glad to be the face of this property yet again. The show is a great platform for me to connect with all cricket lovers off the field. With the cricket fever starting soon, I am extremely excited about bringing all the on and off field drama to the listeners and truly submerge them in this much awaited cricket experience.’’
Commenting on the launch of BIG Cricket Headquarter, Spokesperson from 92.7 BIG FM said, “After launching the highly successful ‘Cricket Ka BIG Headquarter’ property, 92.7 BIG FM is launching season 2 of the most successful show. With BIG Cricket Headquarter, we aim to provide our listeners an unparalleled entertainment experience. For cricket aficionados, we are providing an excellent sports entertainment experience where they can not only listen to the show but participate and voice their opinion.”
Spokesperson from LIC Housing Finance Ltd said, “LIC Housing Finance Ltd is happy to be associated with 92.7 BIG FM’s BIG Cricket Headquarter. In a country where cricket is considered a religion, we feel immense pleasure to be associated with ace cricketer Virender Sehwag through this campaign.”
The new show is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.