Bisk Farm, a top Indian biscuit brand under SAJ Food, unveiled a new TVC Campaign featuring brand ambassador Hrithik Roshan for its Googly biscuits. The ad’s focus is on playful banter between a husband and wife, in line with the brand’s slogan ‘Googly- Taste with a Twist’.
The Googly biscuit range stands out with its unique taste twist, disrupting the biscuit market with a perfect sweet-salt blend, diverse flavors, and variants.
The TVC features Hrithik Roshan playfully bantering with his wife, sparking jealousy. His witty reply to her question on their love compared to the neighbor’s creates a comical twist in the dialogue, aligning with Googly biscuits’ essence.
With a sharp focus to create awareness of the product amongst mass audience base, the TVC is being launched in 7 different languages- Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.
Link to the Hindi TVC:
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Bisk Farm reintroduced a Chhota Pack of Googly Biscuits at Rs. 10, expanding the price range to five levels. Googly biscuits now range from Rs. 5 to Rs. 35.
Available Googly Product range:
| Rs. 5 for the Mini Pack- 31g | Rs. 10 for the Chhota pack- 60g | Rs. 20 for the Medium Pack- 120g | Rs. 30 for the Large Pack- 200g | Rs. 35 for the Extra Large pack- 225g |
In order to create awareness of the Chhota Pack, Bisk Farm also launched another TVC with Hrithik Roshan.
Link to the TVC:
Commenting on the campaign, Vijay Singh, Managing Director, SAJ Food, said “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”
Credit:
- Film Director : Abhishek Burman | Producer : Karim Morani & Shaza Morani (Morani Media Works)
- Script – Ravinder Siwach, godzilla
