Mumbai: Brand Factory recently launched its new ad campaign #Dontgetfooled. The ad campaign consists of two TVC which have gone viral on social media and loved by audience. The two TVC have received more 45 milion views collectively on Facebook. It has received 2,37,000+ views and 1,60,000 view in just two weeks on Youtube. #Dontgetfooled is a concept that showcases the idea in 2 different situations. There are two real life situations showcased in the advertisements. It applauds the protagonist for a smart decision of getting the best fashion at an affordable price.
The campaign was designed to promote smart shopping. Brand factory offers discounts and various schemes throughout the year. The popularity of the videos suggests the requirement for virtuously priced brands and the fact the Brand Factory has successfully filled in the gap.
Commenting on tremendous response of ad campaign Roch D’Souza, CMO Brand Factory,said “While we have actively promoted various deals and offers in the past, this attempt is to establish Brand Factory as a brand of choice for smart shoppers who are not willing to compromise on purchase of best brands. The Ad films showcase situations where the lead protagonist and the other character are equals in style and establish the protagonist as smarter of the two as he shopped for the same merchandise at a better price at Brand Factory. We have chosen the digital and cinema route as the former gives us virality and reach and the later is a great platform for storytelling and to reach captive audiences. Through this initiative we want to reach the youth.”
Kindly find below links of the video;