Mumbai: With their state-of-art customizable marketing platform, Brandintelle Services Pvt Ltd, a company that helps marketing departments build their own virtual marketing office, has recently joined hands with a large pioneer in the Edtech sector.
The marketing strategies of Edtech companies are quite different from traditional business verticals. While a certain part is reserved for traditional & digital media, the Edtech industry is unique in its use of below-the-line (or BTL) activities. Onboarding the BrandIntelle platform will help them streamline, manage and analyze their marketing activities.
Most large corporations have adopted agile marketing methods which are similar to guerilla warfare. BrandIntelle’s expertise lies in integrating agile methods into a unified marketing process across the enterprise. Robin Das, CEO, BrandIntelle says, “A deep BTL focus brought its own set of challenges as it involved physical activities, expenses & approvals spread across a swathe of geo markets. Agility could not be sacrificed, but it needed to be married with expense tracking & budget control.”
“Brandintelle manages to bring method & controls without losing the agility. I’m glad to say that this time too, Brandintelle delivered. We helped the edtech pioneer to go live in record time & look forward to bringing some method into their agility.” He adds.