Mumbai: With their state-of-art customizable marketing platform, Brandintelle Services Pvt Ltd, a company that helps marketing departments build their own virtual marketing office, has recently joined hands with a large pioneer in the Edtech sector.
The marketing strategies of Edtech companies are quite different from traditional business verticals. While a certain part is reserved for traditional & digital media, the Edtech industry is unique in its use of below-the-line (or BTL) activities. Onboarding the BrandIntelle platform will help them streamline, manage and analyze their marketing activities.
![Robin Das](https://www.medianews4u.com/wp-content/uploads/2022/02/Robin-Das.jpg)
Most large corporations have adopted agile marketing methods which are similar to guerilla warfare. BrandIntelle’s expertise lies in integrating agile methods into a unified marketing process across the enterprise. Robin Das, CEO, BrandIntelle says, “A deep BTL focus brought its own set of challenges as it involved physical activities, expenses & approvals spread across a swathe of geo markets. Agility could not be sacrificed, but it needed to be married with expense tracking & budget control.”
“Brandintelle manages to bring method & controls without losing the agility. I’m glad to say that this time too, Brandintelle delivered. We helped the edtech pioneer to go live in record time & look forward to bringing some method into their agility.” He adds.