This Mother’s Day, brands across sectors launched heartfelt campaigns celebrating the strength, love, and evolving roles of mothers. From highlighting emotional and financial challenges to honoring caregiving, these stories went beyond clichés. Each campaign served as a touching reminder to recognize, appreciate, and empower mothers in meaningful ways.
BIBA and Enormous Brands collaborate on a poignant Mother’s Day campaign shedding light on the emotional invisibility experienced by new mothers. The film emphasizes the need to acknowledge the woman’s journey into motherhood alongside celebrating the arrival of a baby. This campaign captures the quiet transformation post-childbirth, highlighting the unspoken feelings of countless new moms.
Aditya Birla Capital
On Mother’s Day, Aditya Birla Capital partners with FCB Kinnect to highlight the growing financial burden of motherhood, urging women to plan ahead and take control of their timelines. The poignant campaign, ‘Motherhood on Hold,’ underscores the reality of delaying parenthood due to rising costs, emphasizing the importance of early financial planning. The film conveys this message through a powerful narrative where a woman conducts a symbolic exit interview with her own future child, illustrating the impact of financial constraints on the decision to postpone motherhood.
MediBuddy
MediBuddy’s #MaxiMUMCare campaign highlights mothers’ tireless love and care, urging people to prioritize maternal well-being. In today’s busy world, it’s crucial to support caregivers, especially mothers. The campaign emphasizes noticing subtle signs of their health needs and reciprocating their care. Through humor and nostalgia, it stresses the importance of proactive healthcare for mothers. This Mother’s Day, express love with tangible actions, not just words or gifts.
CaratLane
CaratLane’s Born of Her campaign and pendant collection celebrates the love, strength, and heroism of mothers, offering timeless pendants in gold and diamonds depicting a mother and child. This heartfelt tribute redefines gifting for Mother’s Day, embodying the essence of unconditional love and family connection. Additionally, a Mother’s Day song will be released to encourage sharing memories and photos on social media to honor this special bond.
iD Fresh Food
This Mother’s Day, iD Fresh Food launches ‘Khaana Khaaya?’ campaign, highlighting the bond between mothers and children. The focus is on outstation students, away from home during exams. iD captures the essence of home-cooked meals on a special food truck in Mumbai for these students, bringing the taste of maternal love to them.
Instamart
This Mother’s Day, Instamart’s #AddYourselfToCart campaign surprised consumers by reuniting them with their mothers in heartwarming moments. The emotional initiative showcased how small gestures brought immense joy, as winners, separated by distance, were flown home and surprised by Instamart delivery partners. The campaign, emphasizing the value of children’s presence, resonated online, with participants hand-delivered to their moms in unexpected reunions. This unique experience, in partnership with IndiGo and MakeMyTrip, transformed the concept of fast delivery into a deeply personal connection.
View this post on Instagram
View this post on Instagram
View this post on Instagram
Anytime Fitness
In a heart-warming tribute to the infinite love, care, and resilience of mothers, Anytime Fitness has initiated a special Mother’s Day campaign “Mom – It’s Your Turn.” This emotional campaign invites one and all to flip the script on their mothers and recognize their emotional presence, physical health, and limitless support. The campaign begins with an engaging Instagram contest where the followers are encouraged to share three special moments spent with their mothers—be it a gym session, a morning walk, a warm conversation, or a laugh-out-loud moment. The idea is to encourage the community to think about the importance of spending quality time together and the importance of taking care of health and happiness for women who have always given priority to their families.
View this post on Instagram
KLAY Preschools and Daycare
KLAY Preschools and Daycare, a trusted early education provider in India, launched a digital campaign challenging the “do-it-all” mom ideal, titled “You don’t need to do it alone.” The campaign highlights the support systems helping mothers, including partners, cooks, grandparents, and KLAY teachers, emphasizing that strength comes from being supported.
Vinod Intelligent Cookware
Vinod Intelligent Cookware presents a modern take on motherhood and cooking in their Mother’s Day campaign, challenging traditional views. The campaign, in collaboration with Network Advertising and Ten Films, showcases a digital film celebrating mothers beyond their cooking skills. The heartwarming 90-second video, designed for social media, depicts the unique ways mothers show love, moving away from stereotypes like “maa ke hath ka khana.” Shot in a real home, the film captures authentic moments and emotions, emphasizing the bond between a mother and daughter. It highlights that motherly love transcends time spent in the kitchen.
Nova Dairy
Nova Dairy in India launches #GlassFullofLove for Mother’s Day, celebrating moms’ love through shared memories on social media. Share your photos or reels to honor maternal bonds. Campaign announced on May 11, 2025, ends on May 13, 2025. Winner announcement on May 14, 2025.
Simply Fresh
In a changing world, BN Group’s Simply Fresh brand’s #MakiKamiPooriKi campaign for Mother’s Day celebrates all caregivers. The emotional story of a girl, her father, and the message of pure love is at the core of the campaign, reflecting Simply Fresh’s promise: #RakhoIradeFresh — to stay resilient, caring, and genuine, no matter the circumstances.
India Sweet House
India Sweet House launched a touching Mother’s Day campaign called “Mom’s Share,” highlighting a mother’s selflessness. The campaign offers a special sweet box with a secret layer for the mother. The accompanying film portrays the moment when the mother is surprised with a sweet treat saved just for
her. The film conveys this heartfelt message with simplicity and a folk-inspired melody.
View this post on Instagram
BOBCARD
BOBCARD LIMITED, a subsidiary of Bank of Baroda, releases a touching brand film honoring mothers, starring cricketer Shreyanka Patil celebrating her mother with a heartfelt gesture on Mother’s Day. With her BOBCARD TIARA, a women-centric credit card, Shreyanka plans a special trip for her mother, symbolizing gratitude for the sacrifices moms make.
ICICI Prudential Mutual Fund
ICICI Prudential Mutual Fund’s latest brand campaign, “माँ सब जानती है,” pays homage to mothers’ innate wisdom in guiding their children toward smart financial decisions, emphasizing the shift from saving to investing wisely. Through humor and gentle nudges, the campaign showcases a son’s grand aspirations being grounded by his mother’s practical advice, highlighting the importance of evolving financial habits for real growth.
Jaypore
Jaypore’s ‘Maaeri,’ led by Neha Dhupia, delicately celebrates the profound connection between a mother and child, showcasing the warmth and nostalgia of motherhood. Through digital films, it beautifully depicts the evolving bond, highlighting modern role reversals and small, heartfelt moments. The campaign’s universal theme “You Taught Me First” recognizes the reciprocity of love in motherhood, emphasizing empowerment in both directions. Jaypore’s touching tribute honors the guiding mothers who we now assist, reminding us to empower those who empowered us.
View this post on Instagram
View this post on Instagram
View this post on Instagram
Cars24
This Mother’s Day, CARS24 offers a refreshing and humorous campaign called “Let Moms Be,” showcasing Indian mothers authentically rather than sentimentally. The campaign humorously reveals mothers’ candid reactions to emotional prodding, replacing drama with witty honesty.
View this post on Instagram
Annapurna Group
On Mother’s Day, Annapurna Group launches the campaign ‘Where Purity Begins’, a film that prompts reflection, not just advertisement. Centered around Project Sindoor, it celebrates Indian womanhood’s strength and subtly honors the profound influence of mothers. The film emphasizes that purity, much like
a mother’s influence, is quiet yet deeply felt. Annapurna, renowned for trustworthy nourishment, expresses dedication to purity and integrity through this initiative. This campaign not only pays tribute to mothers but also affirms the brand’s commitment to providing pure and honest products that consumers can trust for their well-being.
Canara HSBC Life Insurance
Canara HSBC Life Insurance launched ‘Maa Ki Paribhasha’, an AI-powered film for Mother’s Day, celebrating diverse forms of motherhood with advanced technology. The campaign redefines motherhood, emphasizing care and support beyond biology. The innovative AI approach showcases various caregiving roles, urging reflection on what it means to be a mother. Canara HSBC Life Insurance urges viewers to honor Mother’s Day by securing their loved ones’ financial future, becoming ‘Promises Ka Partner’ in meaningful ways.
