Saturday, June 21, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Budweiser Experiences launches global campaign “Light Up the FIFA World Cup™,”

by MN4U Bureau
June 13, 2018
in Featured, Marketing
Reading Time: 2 mins read
A A
Budweiser Experiences launches global campaign “Light Up the FIFA World Cup™,”

Share Share ShareShare

Mumbai: Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global campaign, “Light Up the FIFA World Cup™,” in India.  It encapsulates the unparalleled euphoric energy of the world’s biggest sporting spectacle and the passion for energising fans as they watch and celebrate their favourite players, moments and teams throughout the tournament.

ADVERTISEMENT

This year, Budweiser will bring alive the FIFA experience in over 50 countries; energising and inspiring the 3.2 billion football fans watching the World Cup. With India at the core of the campaign, Budweiser Experiences has launched a local version of the TV commercial highlighting the journey of thousands of drones heading towards different countries across the world to celebrate the FIFA fever. The drones are also shown flying across one of the most popular monuments in the country – Gateway of India in Mumbai. The spot culminates with the drones moving towards Moscow for the FIFA World Cup™ showcasing the energy and excitement at the FIFA World Cup™ this year.

Kartikeya Sharma
Kartikeya Sharma

Commenting on this launch, Kartikeya Sharma, Marketing Director – India, AB InBev said, “Budweiser has always been at the forefront of curating ‘one-of-its-kind’ experiences and our association with the FIFA World Cup™ is yet another step in that direction. This is one of the biggest sporting spectacle across the globe and we aim to offer the ultimate opportunity for fans in India to come together through our integrated campaign for the 2018 FIFA World Cup™ and create the euphoric energy.”

Budweiser Experiences is further tapping into the FIFA fervor in the country by taking 35 football fansto the FIFA World Cup in Russia where they will enjoy the exclusive hospitality of Bud Hotel, Bud Club and Bud Boat. ,To increase the energy levels of the football celebrations across the globe, Budweiser will be launching their hero asset – special sound activated Red Light Cups. These cups will be available across n stadiums in   Russia and via multiple consumer promotions and events in India. The brand also has exclusive access to the “Man of the Match” trophy of the FIFA World Cup and select consumers/influencers will get an opportunity to present the “Man of the Match” trophy to star players.

To elevate the FIFA World Cup viewing experience, Budweiser Experiencesis all set to host screenings at 250 plus locations across the country and also, launch their own IP – BUD 90, which will, in the true sense, bring alive the FIFA World Cup™ vibe. A sound activated lens for Snapchat will also belaunched during the FIFA World Cup 2018 that will be a first in the world.

 

https://youtu.be/dfcmweanhYU

Tags: Budweiser ExperiencesFIFA World CupFIFA World Cup 2018FIFA World Cup in RussiaMan of the MatchOfficial Sponsorunveils its global campaign“Light Up the FIFA World Cup™

RECENT POSTS

Symphonies Life rebrands with VOLUME, making sleep a ritual
Marketing

Symphonies Life rebrands with VOLUME, making sleep a ritual

June 20, 2025
0

New Delhi: Symphonies Life, a mattress and sleep solutions brand, has announced a strategic brand overhaul in collaboration with creative...

Read more
Thums Up XForce Redefines India’s Zero-Sugar Beverage Game
Marketing

Thums Up XForce Redefines India’s Zero-Sugar Beverage Game

June 20, 2025
0

Mumbai: Thums Up XForce, the latest innovation from Coca-Cola India’s iconic billion-dollar brand Thums Up, has taken the Indian zero-sugar...

Read more
Aqua Plumbings joins hands with Ogilvy to redefine Bathware Branding in India
Marketing

Aqua Plumbings joins hands with Ogilvy to redefine Bathware Branding in India

June 20, 2025
0

Mumbai: Aqua Plumbings Pvt. Ltd., has announced a strategic creative partnership with Ogilvy, one of India’s most respected advertising agencies...

Read more
Tommy Hilfiger deepens partnership with Lucien Laviscount as Watch Ambassador for Spring Summer 2025
Marketing

Tommy Hilfiger deepens partnership with Lucien Laviscount as Watch Ambassador for Spring Summer 2025

June 20, 2025
0

Mumbai: Tommy Hilfiger, owned by PVH Corp., has announced the continuation of its partnership with actor and Tommy Family Brand...

Read more
Karan Johar joins The Bridal Retreat as Brand Ambassador
Marketing

Karan Johar joins The Bridal Retreat as Brand Ambassador

June 20, 2025
0

Mumbai: The Bridal Retreat, an experiential platform for brides-to-be, has officially announced celebrated filmmaker and cultural icon Karan Johar as...

Read more
Diageo India (USL) to acquire NAO Spirits, Maker of ‘Greater Than’ and ‘Hapusa’ Craft Gins
Marketing

Diageo India (USL) to acquire NAO Spirits, Maker of ‘Greater Than’ and ‘Hapusa’ Craft Gins

June 20, 2025
0

Bangalore: Diageo India (United Spirits Limited) has announced the acquisition of a majority controlling stake in NAO Spirits, an Indian...

Read more

LATEST NEWS

Havas Media extends Global Partnership with Wolverine Worldwide

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Shubhranshu Singh named to Forbes ‘World’s Most Influential CMOs’ List for 2025
People

Shubhranshu Singh named to Forbes ‘World’s Most Influential CMOs’ List for 2025

June 20, 2025
0

Mumbai: Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, has been named to the Forbes World’s Most Influential...

MARKETING

Symphonies Life rebrands with VOLUME, making sleep a ritual
Marketing

Symphonies Life rebrands with VOLUME, making sleep a ritual

June 20, 2025
0

New Delhi: Symphonies Life, a mattress and sleep solutions brand, has announced a strategic brand overhaul in collaboration with creative...

Subscribe to Newsletters

ADVERTISING

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House
Advertising

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025
0

Mumbai: In a bold, industry-first move, FCB Kinnect has introduced ‘Cannes You Be a Juror?’, a unique internal initiative that...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

Beyond the Big Brands: The Rise of Indian Players in the INR 50,000 Crore Athleisure Market
Authors Corner

Beyond the Big Brands: The Rise of Indian Players in the INR 50,000 Crore Athleisure Market

June 20, 2025
0

India's athleisure market is booming. According to the Retailers Association of India (RAI), it is growing at an annual rate...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Digiace collaborates with YMT Ads for India launch in ≈ 4 billion USD programmatic market

Digiace collaborates with YMT Ads for India launch in ≈ 4 billion USD programmatic market

June 20, 2025
Havas Media extends Global Partnership with Wolverine Worldwide

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.