Mumbai: BULLET, the microdrama platform backed by ZEE Entertainment Enterprises Ltd. (‘Z’), has appointed Apurba Sen as Vice President, Business Strategy & Sales, as it looks to accelerate growth across its microdrama business and its recently launched AI platform, Trinetra AI.
The appointment comes as the company enters its next phase of expansion following the launch of Trinetra AI, an end-to-end AI filmmaking and content intelligence platform.
In his new role, Sen will lead strategic initiatives from the Founder’s Office across BULLET Microdrama, Trinetra AI and future business ventures. He will work closely with the leadership team to drive business growth, strategic partnerships, fundraising, commercial expansion and international market development.
The company said the appointment is aimed at strengthening its leadership as it builds an integrated entertainment ecosystem spanning content, artificial intelligence and creator technologies.
Sen brings more than two decades of experience in building and scaling digital businesses across advertising technology, retail media, connected TV, streaming, AI-powered creative technologies and emerging digital platforms. During his career, he has helped introduce and commercialise several global technology platforms in India while developing strategic partnerships across advertisers, publishers, agencies and technology companies.
Commenting on the appointment, Azim Lalani, Co-founder & Chief Business Officer, BULLET Microdrama, said, “We are at an exciting stage of growth as we expand BULLET Microdrama and scale Trinetra AI. Apurba brings a strong blend of strategic thinking, commercial leadership, and deep experience across digital and emerging technologies. His expertise in building partnerships and scaling businesses will be invaluable as we strengthen our presence in India and accelerate our global ambitions. We’re delighted to welcome him to the leadership team.”
Speaking on his appointment, Apurba Sen, Vice President, Business Strategy & Sales, BULLET Microdrama, said, “BULLET Microdrama’s mission is the most purposeful I’ve signed up for in my career. It’s already one of India’s top micro-drama destinations, and with Trinetra AI’s end-to-end content intelligence and AI filmmaking platform, our ambition is even bigger; to build the missing intelligence layer behind the next billion screens, an entertainment OS for creators, audio, and entertainment worldwide. I’ve spent my career bringing global technology to India. Now, it’s time for an entertainment OS made in India, for the world.”
The company said the appointment reinforces its vision of building globally relevant entertainment technology from India. By bringing together creators, studios, brands and platforms, BULLET Microdrama aims to redefine how stories are created, scaled and commercialised through the convergence of content and artificial intelligence
